Latest Blogs
Influence of Social Media Ad Platforms in Marketing Strategy
Social media marketing started out as a somewhat risky investment that many businesses tended to avoid. However, as time went by and best practices were developed and implemented, social media marketing was seen as worthwhile. Nowadays, marketers have paid...
Top UX Design Trends That You Need to Know
In 2016, many companies have realized the importance of the User Experience, so it comes as no surprise that in 2017, the UX will receive the same, if not more, attention. To add to the excitement, many new technologies...
Best Mobile App Onboarding Practices to Increase User Retention
Being able to get substantial downloads for your app may be a gratifying notion for plenty of app developers and owners, but if set against more relevant factors such user engagement and retention, the latter is sure to stand...
Optimize Your Website With Google Pagespeed Insights
Google Pagespeed Insights is a great tool if you want to optimize your website’s speed and increase your UX and SEO ranking in the process. Insights scores websites on a 100 point scale, with a score above 85 being...
Online Media Relations: Helps in Building a Brand’s Presence Online
Building an online presence is more than just setting up a website and a couple of social media accounts. Business owners have to attract customers to their brand. A lot of new customers will come from SEO, ads and...
Web Development Trends to Dominate in Future
Web development and design is influenced by many factors, and trends come and go based on technology, evolving tastes and new iterations on past methodologies. Looking forward we can expect to see trends that arise from the growing emphasis...
How to Manage Online Marketing & Offline Advertising
In many cases, online and offline marketing are two sides of the same coin. When targeting growth in sales numbers or conversions, it’s best to have a balanced approach that encompasses both the online and offline spheres of marketing....
Image Optimization Techniques to Enhance your WordPress Site
Image Optimization Techniques to Enhance your Wordpress Site Images can add a lot of value to a piece of content. In fact, researchers at Xerox have found that images increase people’s willingness to read a piece of content by 80%....
Make your Ad Perform Better Using Google Adwords Campaign
Ensuring that your Google Adwords campaign has a good ROI relies on the optimization of three components: ad text, keywords, and targeting. Let’s take a look at how you can squeeze every single ounce of performance out of your...













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