Latest Blogs
How to Manage Online Marketing & Offline Advertising
In many cases, online and offline marketing are two sides of the same coin. When targeting growth in sales numbers or conversions, it’s best to have a balanced approach that encompasses both the online and offline spheres of marketing....
Image Optimization Techniques to Enhance your WordPress Site
Image Optimization Techniques to Enhance your Wordpress Site Images can add a lot of value to a piece of content. In fact, researchers at Xerox have found that images increase people’s willingness to read a piece of content by 80%....
Make your Ad Perform Better Using Google Adwords Campaign
Ensuring that your Google Adwords campaign has a good ROI relies on the optimization of three components: ad text, keywords, and targeting. Let’s take a look at how you can squeeze every single ounce of performance out of your...
Facebook Marketing Mistakes Your Business Should Avoid
With over 1.55 billion active users every month, it’s easy to see why Facebook is a favorite with marketers. However, investing in Facebook marketing can be wasteful if you don’t do it right. Here’s a list of top 5...
Usage of Mobile Banking Apps: What You Need to Know?
It seems that banking becomes less and less personal these days, but is that really a bad thing? In a practice survey of 114,696 banking customers from Bain financial services, it was found that customers are 30% more likely to...
What is Google AMP & How it Helps in Improving User Experience
Mobile devices have changed how, when and where we access information, but the speed of delivery can sometimes leave a lot to be desired for many users. Content publishers in particular face the problem of losing readers if a...
Recent E-commerce Statistics that Online Marketers Need to Know in 2017
According to the latest reports, more than 56% of internet users have chosen to shop online in the year 2016. This is a huge leap from the previous year and the expectations are that it will touch the 80%...
5 Effective Instagram Tips to Build a Massive Following
Instagram is the go-to social media platform for visual marketing. However, it’s more than that, with a study from L2 showing that Instagram provides brands with 25% more engagement than other social platforms. Those are the kind of numbers...
Infographic: Take Your App to the Top This Holiday Season
With the holiday season almost upon us, it is time for app marketers to ace their game. As Christmas and the New Year come jingling in, it is also a wake up call to pump up your app marketing...