25 Interesting Social Media Marketing Stats from 2014

Social media has certainly come a long way in the past few years. Here are 25 stats that highlight some social media facts and provide data points that marketers can leverage for greater success in 2015.

1. Marketers will spend $8.3 billion on social media advertising in 2015.
2. 60% of consumers says the integration of social media makes them more likely to share product and services.
3. 96% of social media managers measure number of fans and followers, 89% measure traffic and 84% measure mentions.
4. Around 46% of web users will look towards social media when making a purchase.
5. 78% of companies now say they have dedicated social media teams, up from 67% in 2012.
6. 66% of marketers claim that social indirectly impacts their business performance but only 9% claim that it can be directly linked to revenue.
7. Social media marketing budgets are projected to double over the next five years.
8. Only about 20% of consumer comments generate brand responses, and the average response time is over 11 hours.
9. 17% of marketers plan to increase podcasting efforts this year.(2014)
10. 85% of B2B buyers believe companies should present information via social networks.
11. Of all the paid advertising methods used by B2B marketers, Social Ads have a usage rate of 48%. (2015)
12. 87% of B2B marketers use social media to distribute content.
13. 92% of B2B marketers use social media content as a tactic in 2015.
14. 93% of B2C marketers use social media content as a tactic in 2015.
15. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.
16. 47% of Americans say Facebook is their #1 influencer of purchases.
17. Of all the social media platform used by B2C marketers, Facebook have a usuage rate of 94%. (2015)
18. 70% of marketers used Facebook to gain new customers
19. In Facebook, 75% of possible engagement a post gets in its first 5 hours.
20. 34% of marketers use Twitter to successfully generate leads
21. 28% of Retweets are due to inclusion of “please RT!”
22. 18% of marketers plan to increase efforts on Google+ this year.
23. 40% of Marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.
24. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter.
25. 53% of social media marketers don’t measure their success.

Sources: Forbes.com, Searchenginejournal.com, contentmarketinginstitute.com, Jeffbullas.com, eMarketer.com, Hubspot.com.

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