Launching an app successfully is one of the most daunting challenges for app entrepreneurs. The long-term success of an app is largely dependent on the pre-launch and post-launch efforts made by the developer to ensure that their app reaches the right audience and retains its user base long after the app has launched. From social channels and e-mail marketing to pre-launch previews and App Store Optimization, every tactic has a role to play in a successful launch campaign. However, these tactics can only work if done at the right time and in the right way.
The app marketing team at Dot Com Infoway has developed winning strategies that have successfully helped apps climb to and retain top positions in their respective app stores. Therefore, we have decided its time to share our experience and insights with budding app developers and marketers through an interactive webinar session, “How to Create A Killer Launch Plan for Your App”.
The webinar will be hosted by Mr. Raja Manoharan, the head of our mobile marketing team on Wednesday, April 06, 2016 at 9:30 PM – 10:15 PM IST You can learn more and register for the webinar HERE.
Search is changing fast. Users now ask ChatGPT for recommendations, compare options on Perplexity, read Gemini summaries, and check Google AI Overviews before visiting websites. This shift makes the SEO & AEO Grader Tool important for brands that want...
AI video generation is reshaping how brands, creators, and studios produce visual content. With advanced AI tools, teams can turn scripts, prompts, blogs, images, or product ideas into ready-to-publish videos for ads, reels, trailers, explainers, and campaigns.
How can a...
Search visibility is changing quickly. Ranking on Google is no longer only about keywords, backlinks, and technical SEO. The Google Trust Framework now plays a major role in how brands build credibility across Google Search, AI Overviews, ChatGPT, Gemini,...
AI customer support chatbots are now a serious part of modern customer support. Businesses use them to answer common questions, reduce ticket pressure, and support customers outside regular working hours. But after six months of practical use, one thing...
Boosting posts can increase visibility, but it does not always increase revenue. For D2C brands, the real challenge is not just getting more clicks; it is turning the right traffic into paying customers. A digital marketing funnel for D2C...
AI-Powered Personalization in Email Marketing has become a strong growth driver in SaaS Marketing, especially when inbox competition is high and customer journeys are complex. In this case-style blog, we explain how a B2B SaaS client improved open rates...
A lot of businesses are starting to notice the same trend. Their competitors consistently appear in ChatGPT, Perplexity, Gemini, and AI-generated search summaries, while their own websites rarely get mentioned. Even companies investing heavily in SEO are realizing that...
For years, SEO strategies revolved around backlinks. Businesses focused heavily on outreach campaigns, guest posting, and link-building activities to improve rankings and increase visibility. But today, AI-powered on-page optimization is becoming one of the biggest drivers of organic growth,...
Businesses today are investing heavily in paid advertising expecting fast traffic, qualified leads, and predictable growth. Yet many companies spending thousands every month are seeing a worrying trend: rising ad costs, lower conversions, and weaker returns. This has led...
Many businesses celebrate download milestones, but installs alone do not guarantee app success. Thousands of apps experience serious app retention issues where users install the app but rarely return after the first interaction. An app with 50,000 downloads and...