Facebook Changes its Subscribe Button to Follow
2 mins read
Facebook will no longer ask users to “Subscribe”, instead it opts to change to “Follow”. The subscribe button that people have placed on their websites will now appear as follow buttons. This change will be reflected on the profile pages of all users who have enabled the subscribe feature.
As reported by The Verge, a statement made by the company said, “Starting today we are updating the term “Subscribe” to become “Follow” across the site as we found it is a term that resonates better with people on the service. Nothing is changing about how the feature works.”
Facebook launched the subscribe button, earlier in September 2011. This feature allows users to have a complete control over what friends share. Users are able to follow other people without needing to add them to the friends list. For many people subscribing sounds like asking for a magazine/newsletter subscription. When users click the follow button on someone’s Facebook page, they will be able to view their public updates in their News Feed.
The subscribe(now follow) has always been a one-sided feature. Facebook has captured the term “follow” from Twitter, Tumblr, and other web services.
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
Latest Posts
August 14, 2026
From Web 1.0 to AI Agents: Lessons from Over Two Decades in Tech
In 2000, a business website was often a digital brochure: a few HTML pages, contact details, and a basic form. Today, software can interpret intent, generate content, call APIs, coordinate tasks, and act with limited human intervention. Technology Evolution...
August 12, 2026
B2B Lead Generation Funnels That Actually Convert High-Value Enterprise Clients
Generating B2B leads is easy. Generating qualified leads that can become high-value enterprise clients is harder.Enterprise buying journeys often involve multiple stakeholders, approvals, vendor comparisons, and months of research. An effective B2B lead generation funnel must attract the right...
August 10, 2026
AI Integration Checklist: How to Securely Connect LLMs to Your Legacy Enterprise Software
Legacy enterprise software continues to support critical business operations across banking, healthcare, manufacturing, insurance, logistics, retail, and other industries. These systems often contain years of business logic, customer data, workflows, and operational knowledge. However, many legacy applications were built...
August 06, 2026
7 Schema Markup Advanced Techniques to Win Voice Search and AI Snippets
Search is changing rapidly. People are no longer relying only on traditional Google searches. They are asking conversational questions through voice assistants and using AI-powered search experiences such as Google AI Overviews, making schema markup techniques increasingly important for...
August 04, 2026
The Mid-Year SEO Audit: How to Recover Traffic Loss From Recent 2026 Core Updates
SEO in 2026 is no longer just about ranking for keywords. A mid-year SEO audit has become essential as search evolves rapidly with AI Overviews, AI Mode, changing user behaviour, and increasingly sophisticated search algorithms. For businesses, this creates a...
July 29, 2026
How LinkedIn Newsletters Can Increase Audience Engagement by Up to 2x Compared to Standard Posts
Organic visibility on LinkedIn has become increasingly competitive. Standard posts may generate immediate reactions, but their reach often declines quickly as newer content enters the feed. A structured LinkedIn newsletter strategy addresses this limitation by converting followers into subscribers...
July 27, 2026
Why Instagram Reels Generate Up to 2X More Engagement Than Static Posts
Instagram is no longer just a photo-sharing platform-it has become one of the world's largest content discovery engines. With Meta continuously prioritizing short-form video, brands that rely primarily on static image posts are experiencing declining organic reach, while businesses...
July 23, 2026
From Reddit Discussions to Google AI Overviews: How Brands Are Achieving Up to 3X More AI Search Visibility
The way users discover businesses is changing rapidly. Instead of relying only on traditional search results, people increasingly use Google AI Overviews, ChatGPT, Gemini, and Perplexity for direct recommendations. AI Search Optimization helps brands improve visibility across these AI-powered...
July 20, 2026
AI-Powered Campaign Recommendations Increase Conversions by Up to 30%-Should They Be Enabled for Every Google and Meta Ads Campaign?
AI-Powered Campaign Recommendations help advertisers improve bidding, targeting, budgets, creatives and campaign structures using real-time performance data. Under suitable conditions, these optimizations may increase conversions by up to 30%. Businesses can also use professional performance marketing services to evaluate...
July 17, 2026
From Weeks of Video Production to Minutes: How AI Video Generation Can Increase Lead Conversion by Up to 80%
Traditional video production can take weeks of scripting, filming, editing, approvals, and revisions. This limits how quickly businesses can respond to market trends or launch targeted campaigns. AI Video Generation allows marketing teams to create professional videos in minutes...
Get the latest insights from Dot Com Infoway straight to your inbox.
