The use of LSI keywords can bring old dusty content out of the basement and back out into the light again as well as improve the ranking and search results of new content. LSI stands for latent semantic indexing, which is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results. In addition, there are a variety of different methods that can be used to find these helpful words and put them to work to resuscitate old content, help new content, and reuse old images repeatedly.
1. What are LSI Keywords?
- Google returns related keywords based on the main keywords used in a search query.
- LSI keywords are usually the highlighted words and phrases in the search result descriptions and are considered the most relevant to the original keywords.
- Keywords are an expansion of the original search term and allow a greater amount of relevant search results to be discovered by a search engine.
- These keywords yield more relevant search results and boost search rankings as well as revive old content. However, there are many different ways that you can use these keywords to boost SEO traffic.
2. Use LSI Keywords in the Description
- A good meta description is extremely helpful when it comes to SEO. Use your main keyword and an LSI (Latent Semantic Indexing) keyword phrase in your description and Google will give you more priority.
- Your search results will improve and you’ll rank higher as well.
- Google’s algorithm will rate your content as more relevant to the keywords you use if you use LSI keywords as helpers, resulting in more related search results.
3. Use the Main Keyword and two Semantic Keywords in Your Content
- LSI Keywords do not replace the main keywords, they supplement the main keywords and act as helpers.
- The main keywords is still essential, omitting the primary keywords will not improve your rankings.
- The main keyword acts in conjunction with the LSI (Latent Semantic Indexing) keywords.
- Add no more than two LSI keywords to the main keyword to avoid keyword stuffing.
- This strategy is helpful in two different ways, it will help you to avoid Google penalties for keyword stuffing or help you recover from a Google penalty.
- This method still yields maximum search results without having to overdo it with keywords.