Microsoft Publishes Over 75K Apps for Windows Phone 8 in 2012
Microsoft has certified and published over 75,000 new apps and games (more than twice the catalog size) and over 300,000 app updates in 2012.
“Windows Phone customers now download, buy, and use more apps than at any time since we first launched Windows Phone 7 two years ago. On average Windows Phone users have downloaded 54 apps each to personalize their phone experience around the people and information they care about most,” said Todd Brix, Microsoft’s Senior Director for Windows Marketplace in the Windows Phone Developer Blog. “I know transitions can be frustrating, but it is now complete and customers and developers are already beginning to reap the benefits with a better app and store experience, faster performance and more robust tools,” he added.
Microsoft conveys that the high and growing level of customer engagement is the result of their focus on 3 key customer promises: confidence, convenience and customization. It mentioned that every app was tested to be free from malware and viruses. App discovery and purchase was made more convenient to customers with a lot of discovery enhancements including Bing-powered search, smart lists etc., Users were also enabled to create their own app experience.
The release of Windows Phone 8 also created a wide range of opportunities for app developers. Overall, 2012 has been a successful year for Microsoft with the launch of Windows 8 and Windows Phone 8.
