What Is In-Game Advertising?
When it comes to the mobile gaming industry, advertising is only ever done in-game, meaning the game marketing ads show as the player progresses through the content or performs specific actions. This type of app monetization is arguably unique to mobile games, being the sole type of game where active, continuous advertisement can be conducted.
Most mobile games differ in content and nature to other gaming platforms, after all, especially if we are to consider the games that are specifically developed with the free-to-play and freemium models. That being said, mobile game ads can be considered as completely unique because of the myriad formats they come in and due to the entirely different nature of in-app advertising as a whole.
Types of In-game Ad Formats Commonly Used by Mobile Game Ad Networks
Mobile game marketing agency has evolved so much already to the point that you can never run out of ad formats to choose from to test which one works best in your game category or niche. This fact also underscores the comprehensiveness of mobile advertising as a whole, besides how far it has vastly improved.
- Insterstitial Ads – Ads that encompass the entire screen or interface of the game fall under this category. These have high engagement because they offer plenty of freedom for customization. They can be made with creative videos as well and can be constructed so they do not interrupt the gameplay of the user.
- Playable Ads – What could be better than an ad that allows users to play a mini-game or preview of a game that they can directly install with a single tap? With this kind of ad, you get the best engagement – and there’s no better proof of this than the fact that playable ads boast of the highest eCPM in the mobile game marketing field.
- Rewarded Video Ads – As their name suggests, these are video ads that users often have the option to watch in order to receive a bonus (either an item or a powerup, depending on the type of game you are playing) after they have watched them. This kind of ad readily capitalizes on the innate love of most people to receive rewards, hence, making it easy to convince them to spend money on in-game premium items.
- Offerwall – This usually takes the form of a list you can scroll through of various offers that you can do. Along with the offer is the exact amount of compensation (usually in the form of credits or coins) you can receive. Most of the time, games offer premium credits, encouraging users to watch the ads all the way.
What Are Mobile Ad Networks for Games?
Simply put, these are mobile ad networks that have optimized their platforms to cater best to the advertising needs of mobile game owners. Make no mistake, there are numerous ad networks that also include mobile games in the types of apps they support, but there are simply game ad platforms that readily set themselves apart from the rest when it comes to offering truly effective mobile game advertising tools.
That said, these ad networks definitely concentrate on helping app owners to either get the traffic increase they need or boost their game’s awareness and memorability among their target audience. All of these goals directly translate to more revenue in the long run as long as the ad campaigns are run successfully.