Re-Do Time in Google HQ and Adwords Report Center Joins the Party!DCI
At the end of the year, Google has started implementing many advanced segmentation in their browser(Chrome) platform, search platform such as caffeine update etc and Google Adwords platform such as product extensions for U.S. AdWords advertisers, and trying to implement new search ad format. Do you feel that Google Adwords Report center will be an exceptional case? Definitely not!!
Google Adwords team was hardly working on the report center and finally they have come up with a good solution for their advertisers. Here is the changes that have been made by them.
Report center plays the vital role in Adwords interface to know the performance of the campaign details for a long time. Initially in the campaigns tab there was no such information about geographical performance and Time of day dimensions and moreover the customized reports will take time to set up and run.
By keeping this in mind Google has integrated the advanced performance data into campaign management. Do you know what changes they have made in the campaign management tab?
Now you don’t want to run a placement performance report in your report center, you can even manage this on the Network tab of campaign management. Instead of running a search query report, you can use the “See search terms” option on the Keywords tab to check which searches are delivering up your ads. And one more cool feature is that in every table you have the option of download, you can make use of this feature if you prefer it in a spreadsheet form.
Now we come into the ease and gorgeous feature of campaign management. You know what it is. Yes that is none other than “Filter and Views” tab which will function according to the tab (Campaign, Adgroup, Keywords, Networks and Ads) you select. If you are in Keywords tab, you can view the “search terms match type, day, week, month, quarter and day of the week” in their corresponding “Filter and Views” section. The “Day of the week” segment is very helpful if you are looking for “Ad scheduling”
Google Adwords team stated that: We’ll be bringing even more data from the Report Center into the Campaigns tab over the coming months. So next time you’re searching for insights you can use to improve your performance, you won’t have to look very far”
It is pretty cool stuff from Google Adwords right! Lets wait and see the advanced segmentation from them in the upcoming months. Visit our Google Adwords Services