If there are factors online that many webmasters and internet marketers place the highest priority on, they’re undoubtedly Google’s ranking guidelines. What makes the endeavor more challenging is the fact that the company’s ranking factors are ever so dynamic. Year after year you can expect major changes when it comes to SEO. Nonetheless, that doesn’t necessarily mean that there are recommendations in the past that are still relevant in today’s SEO field.
For one, in 2017, content is still a major determinant of site’s success. In fact, experts concur that it would always be the most important factor for any website in the years to come. After all, it lays the foundation for the backlinks that it would gain, most of which are almost always assured to be of high-quality as long as you can say the same for your content.
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Of course, these changes also entail new, more effective ways to promote your site. There is more than one way at present to establish your site’s authority through various media like videos, infographics, webinars, etc. The influence of mobile is still ever-growing, to the point that Google has since begun to prioritize a site’s mobile-friendliness in gauging its worth and determining its ranking.
These are but some of the facts that you should pay attention to when planning your SEO campaigns in these modern times. In the infographic that follows, you can be certain to gain a well-rounded overview of just what the state of SEO is at present, coupled by statistics that prove their respective impacts. It also takes the liberty to expound on tips and strategies that you shouldn’t hesitate to incorporate into your website-building and optimization campaigns in order to set your website up for success not only in 2017 but for the many years to come as well.