DCI Publishes Infographic on Top Digital Marketing Trends for 2013

Chennai, India: Dot Com Infoway (DCI), a premier IT company in India, has published its latest infographic that provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. “Top 4 Digital Marketing Trends for 2013” traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on this year.

Based on the latest data available from industry analysts and DCI’s own findings, the information graphic presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. It provides statistics and research-based information to help marketers and businesses take advantage of the right technology to make their cross-channel programs successful.

With the rise of social media and the proliferation of devices, applications and platforms, online marketing has undergone a significant transformation. “Top 4 Digital Marketing Trends for 2013” also provides an overview of how customers access and interact with content through various channels. The infographic makes use of data, information, statistics and illustrations to highlight the opportunities in digital marketing. It lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. The visual representations shed light on market trends and projections for the next few years.

“Marketers need to reflect on how best to extend their brands and cultivate consistent relationships with customers via various channels. As cross-channel marketing has become the norm, continuous monitoring, evaluation and real-time optimization of campaigns are required to ensure their (the campaigns’) effectiveness. Our latest information graphic provides insights on optimally utilizing various elements of a digital marketing strategy to offer greater reach, better relevancy and higher customer engagement,” said Venkatesh C. R., CEO of Dot Com Infoway.

Dot Com Infoway aims to help users in interactive data visualization of current technological trends in different business spheres. The firm launched its exclusive Infographic Design and Promotion services a few months back. The latest addition to its infographic series, “Top 4 Digital Marketing Trends for 2013” is the sixth information graphic published by the company to identify and tap into the latest IT trends that drive business.