COVID-19: Google and Facebook Offer Helping Hands to SMBs with Ad Credit

After witnessing the challenging phase, the leading online search engine giant Google has come forward to assist small and medium-sized businesses (SMBs) across the world with $340 million in ad credit.

Apart from SMBs, government sectors, healthcare businesses, and healthcare workers are other beneficiaries of this ad credit scheme. This step is part of Google’s commitment to supporting small businesses.

Businesses can avail the flexibility to spend the ad credit across all major Google platforms. Google ad credit will be valid until the end of this year.

Some Excerpts of Google’s Ad Credit for SMBs

Eligibility Criteria for Businesses to Avail the Ad Credit

SMBs from all over the world can avail of Google’s recently announced ad credit. To fulfill the eligibility criteria of the Google grant program, a business;

• Either advertised through third parties or directly with Google
• Adheres to Google’s advertising policies and standards

How Businesses can Use this Ad Credit?

Well, Google allowed businesses to use this credit across its different platforms;

• YouTube
• Display
• Search

SMBs can use Google ad credit for all types of ad campaigns. Meanwhile, they will not be able to use it as a bill for the spent ad, be it past or current.