11. Give Exclusive Discounts and Offers to Your Followers
This is a classic technique in hi-tech wearables marketing that incentivizes your followers for helping you increase your audience base. Who doesn’t like getting exclusive discounts? Keep the number small but with substantial bonuses. Focusing on your followers also builds up their loyalty.
12. Create a Funny Explainer Video
There’s no harm in adding a touch of humor when promoting any product. It’s even engaging and memorable if done with wit and finesse. Keep the video as lighthearted as possible. All the better if you know what tickles your target audience’s funny bones.
13. Share Your Story on Leading News Outlets
Promoting your product in leading news media still falls under the digital marketing umbrella, considering most of it is already digital. The biggest news outlets provide the most clout so it’s best to aim for the most influential platforms from the get-go. Anything with a wide viewership should do.
14. Keep Your Audience Updated Through Email
Consider this as another sidetrack that you can take to further your email marketing campaigns. You don’t have to be overly promotional in your emails for hi-tech wearables marketing. Just bring up to speed about what’s going lately regarding your product, any relevant events they can attend, and anything mostly informational in nature.
15. Start a Hashtag Campaign
Create more buzz on social media for your product with a hashtag campaign. Almost any kind of promotional principle, be it brand awareness, aggregate information, and promoting products, events, etc. can be done in a hashtag campaign.
Much like any campaign, you have to pay attention to essential metrics to track its performance. How is your audience responding to the hashtags you’re using? Adjust accordingly once you analyze them.
16. Share Behind-the-Scenes Teasers
There’s a very limited number of ways for you to establish deep, personal connections with your audience. This is one of them & it is best strategy for hi-tech wearables marketing. It’s basically a doorway to the human side of your company and yourself so don’t underestimate it.
17. Partner with Another Brand for a Bigger, Better Giveaway
Co-branded giveaways are all the rage because they’ve brought about overwhelming success for many fledgling brands. Finding the right brand to collaborate with is no different from finding the right influencer. They’ve got to believe in your message, story, and product.
Of course, you also need to be mindful of how many followers they have and whether their clients will find your wearables interesting, too.
18. Ask Questions to Engage and Understand Your Audience
Don’t let them do all the asking by themselves. Being active in asking them radiates your desire to get to know them better. In the hi-tech wearables marketing process, you’ll not only keep them engaged but understand better, too. Whether it’s through a forum, polls, social media posts, or live streams, send questions their way, as much as they’re sending them to you.
19. Set Your Product Promotion Ad Campaigns
Last but not least is, of course, doing the step that will directly aid in increasing your product’s sales and brand awareness. This is admittedly a broad-spectrum step that involves using multiple communication mediums for promotion.
Getting everything set up entails finalizing the mediums that you will be promoting in as well as your marketing budget for your wearables and plans of action going forward.
Conclusion
This list proves that there are more than a handful of strategy options for marketers of hi-tech devices like wearables. Don’t hesitate to expand on them further. In fact, we highly suggest you exercise your imagination and creativity when implementing these strategies and coming up with your own.