It has been estimated that at any given second, there is an average of 20,000 users on Facebook. The staggering numbers which can be inferred from this single statistic proves that Facebook leads the pack in terms of opportunities for marketers and advertisers. With marketers realizing the potential of this platform, and making Facebook an integral part of their marketing strategies, it has become evident that it has paid off. The infographic below presents some salient statistics that are indicative of the impact that Facebook advertising has had on ad revenues over this past year.
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