It has been estimated that at any given second, there is an average of 20,000 users on Facebook. The staggering numbers which can be inferred from this single statistic proves that Facebook leads the pack in terms of opportunities for marketers and advertisers. With marketers realizing the potential of this platform, and making Facebook an integral part of their marketing strategies, it has become evident that it has paid off. The infographic below presents some salient statistics that are indicative of the impact that Facebook advertising has had on ad revenues over this past year.
The digital landscape has fundamentally shifted. While traditional SEO focused on ranking in Google's blue links, today's marketers must master a new frontier: AI search engines. ChatGPT handles over 100 million weekly active users, Perplexity processes millions of queries...
The business landscape is witnessing a fundamental shift that McKinsey describes as the "gen AI paradox" – while nearly 80% of companies report using generative AI, just as many report no significant bottom-line impact. This disconnect reveals a critical...
Chennai's startup ecosystem has witnessed a remarkable transformation over the past few years, with performance marketing Chennai emerging as the secret weapon for exponential growth. From Freshworks' journey to becoming India's first SaaS unicorn to countless SMBs leveraging data-driven...
The on-demand economy has fundamentally transformed how businesses operate and customers consume services. With the global food delivery market projected to reach $213 billion by 2030, building an on-demand delivery app for your business represents one of the most...
The search landscape has fundamentally shifted, with the rise of LLM SEO vs Traditional SEO. While Google still commands the majority of searches, a remarkable 5.6% of U.S. desktop search traffic now flows to AI-powered large language models like...
The digital landscape has transformed dramatically, and businesses worldwide are racing to implement smart AI chatbots to stay competitive. According to recent industry data, the chatbot sector generated approximately $137.6 million in 2023, with projections indicating a surge to...
In today's fast-paced world, on-demand delivery apps have become a cornerstone of convenience, offering users the ability to access goods and services at the touch of a button. Whether you're aiming to launch a food delivery service, a grocery...
You've poured countless hours into creating valuable content, optimizing for Google, and building your domain authority. Yet when someone asks ChatGPT, Perplexity, or Claude about your expertise area, your website is nowhere to be found. Instead, these AI tools...
Chennai's digital landscape is experiencing unprecedented growth, with the Indian digital marketing market expanding at a remarkable 30.2% CAGR and projected to reach USD 55.37 billion by 2032. For businesses seeking Performance Marketing in Chennai, understanding this dynamic ecosystem...
As AI-driven search platforms like ChatGPT, Gemini, and Bing AI reshape how users discover content, traditional SEO is rapidly evolving into LLM SEO (Large Language Model SEO). At Dot Com Infoway, we've embraced this transformation head-on—adapting our content, structure,...