Mobile Friendly Site
More people today are using their mobile phone to purchase products online. Research shows that mobile users worldwide have reached close to 3 billion. People are no longer using laptops, desktops for interaction and online shopping.
Designing your e-commerce website to be mobile friendly is crucial. Remember to use a simple and clear mobile version to enhance easy navigation. Buttons on the page should have sufficient space for a person’s finger to press on.
Search Bar
This enables customers to quickly find what they want and save time. Buyers don’t like skimming over pages to find what they what to buy. An advanced search bar turns your site into an automatic search engine for your products. Giving result suggestions from the typed search helps the client find what they are looking for.
Convenient Payment Method
Any eCommerce web design needs a payment process. When developing your website, ensure that you pick a convenient payment platform for your users. One of the major difficulties e-commerce sites face is having a reliable source of payment. Setting multiple payment plans can cater to your users depending on your audience. Consider simple facts like the geographic location of your clients.
Quality Images
This is the first experience that buyers have with your product, make it count. Present good quality pictures so that the client can be able to see what they want. Provide multiple pictures of the product for clients to view all the features.
Include a photo of the product being used or in context. This will make the customers relate to the experience of using the product. Zooming in feature eliminates any haziness of the product in terms of quality, design, and color.
Live Chats
Live chat makes it easier for clients to make inquiries and get answers in real time. It is convenient and time-saving compared emailing a question or calling the support team. Direct interaction with the client can not only increase sales of the store but also form a trusting relationship with the customer.
Direct feedback shows the client that the site is reliable and trusting. This will motivate them to return to shop more. Other than that, it will cut down the cost of handling a bunch of buyers’ queries. Ensure that the hotline and live chat are visible in the site and available 24/7.
Clear Return Policy
When outlining a return policy, first ensure that they are no chances of returns. People return products because they are unsatisfied. Make sure that the products on the site are clearly described to the customers.
A well-structured return policy should be customer friendly. The purpose of it is to make the client feel confident that they can buy the product and they can get a refund they are not pleased with it. The policy should aim at seeking customer’s satisfaction rather than making profits.
Write the policy in a language that the buyers will understand, simple and clear, no policy jargon. It is advisable not to include return cost, but if there are state them out. Clarify the terms of refund, will it be cash or credit.