Importance Of UI/UX Design In The Development Of Mobile Apps

Importance Of UI/UX Design In The Development Of Mobile Apps


There are millions of mobile apps on the app store today. Some have been successful while others have found it hard to strive in the highly competitive app market. One thing has however been common with all successful mobile apps. And that is, they all have a great look and feel. Many users are looking for applications that look appealing and feel good when using them. A visually appealing and engaging app is usually a result of having an efficient User Experience (UX) and User Interface (UI), it tells the importance of UI UX design. The best mobile app developers will tell you; that an app has to be developed while putting much emphasis on its Ul/UX design since that’s where success for your app begins.

An excellent User Interface will create an instant attraction to your app while a superb User Experience will put a lasting impact on your users’ minds. It is therefore vital to get both of them right if you want your app to be successful.


So what entails a good Ul/UX design?

This mobile app development guide will start by describing Ul/UX, highlight reasons why you need an efficient Ul/UX design and how it contributes to the success of your app and finally explain what makes a good Ul/UX design.

User Interface (UI)

UI refers to User Interface. It entails the appearance of an application when a user is interacting with it. User Interface ensures the user can easily interact with the application. UI includes the app’s design, graphics, and presentation. An effective User Interface should be attractive to the users.

User Experience (UX)

User Experience (UX) comprises human feelings, perception, emotions, and preferences during and after using an application. An App’s accessibility, simplicity, usability enhances satisfactory user experience. To create an efficient UX design, you need to conduct thorough research on the needs of your target audience.

Reasons Why Your App needs an Efficient Ul/UX design

Coming up with an efficient Ul/UX design for an app is always a priority for most app owners. This requires thorough research and prior planning in order to understand the needs of your users and the problem you intend to solve with your app. Regardless of your needs, you will have to come up with a design that works. Below are reasons why you need a good design for your app;

1. It enhances customer satisfaction hence improved ROI

A great design provides your customers with engaging content and easy navigation. This makes the customer satisfied with the services of your application. Satisfied clients will always recommend your app to others. This leads to an increase in customers. Besides, they will also become loyal to your brand and become returning buyers hence increasing the ROI for your business.

2. Helps you understand your audience

Before creating a Ul/UX, you have to understand the needs of your clients. This, therefore, means your design is created with the focus being on your target audience. Your app will attract the audience you build it for. Also, Ul/UX allows you to segment your audience which is crucial in understanding what each audience wants. Understanding your audience makes it easy to convert the prospective customers into your loyal customers hence increasing actual sales.

3. Builds your brand

Investing in an efficient Ul/UX design helps in increasing customer satisfaction hence ending up with happy clients. People like working with brands that make them happy. They will be more willing to point out features that you can upgrade, and as a result, you invest in improving your application. This increases the credibility of your business as a client creates good relationships with your company and brand. The result of this is the growth in the value of your business and your brand name.

4. Saves time and money

If you invest in a great Ul/UX design, there is a minimal chance that your clients will find any problem with your application. A perfect product will not need frequent upgrades and therefore saves you money and time you would have spent on developing an update. Upgrading requires some investments in terms of money and time This will incur losses for your business.

How Ul/UX Design Makes Your Mobile App Successful?

Mobile app users like applications that are easy to use and more engaging. The most successful applications like WhatsApp have relentlessly offered their users seamless navigation and an attractive interface. Developing an application that has an efficient Ul/UX design is the starting point of having a successful application. This is because most app users prefer an app that is visually appealing and user-friendly over one that has great functionality but with a less attractive appearance.

A great interface gives users a realistic feel when using your app. It also provides them with a continuous flow of valuable information. More and more users will be interested in your app hence creating natural traffic. This will lead to a boost in conversion rates and thereby grow your brand name. It is therefore essential to hire an experienced Ul/UX designer who will make sure your mobile app is interactive and pleasant to your users.


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Important Ul/UX Design Aspects to Consider in the Development of Mobile Apps

There are important aspects of your Ul/UX that you should work on to improve the visual appearance of your app and functionality. These include;

1. Retain Uniformity

You should always ensure the layout of your app is consistent across all platforms. A consistent app design increases familiarity with the app. This makes it easy for users to interact with your application.

2. Use a Simple Design

To enhance a user’s interest in your app, you should design it to provide exceptional services at a minimal input. This also encourages the app’s usability and the user’s loyalty to the app. An application with a lot of clutter makes navigation difficult thus putting users away. It is therefore essential to design an app that follows straightforward steps for easy navigation.

3. Provide Fast Loading Speed

Speed is an essential aspect of your Ul/UX design. Users want to save time and, therefore, prefer an application with short loading span. Ideally, a good application should load within seconds, before a user thinks of moving to another app. The longer the loading span your app takes, the more users it is bound to lose.

4. Use Standard Elements

To increase the user’s confidence and familiarity with the app, you should use standard symbols, colors, buttons, and icons. The user will not require any additional guidelines on how to use the mobile app. As a result, users will find your app easy to use hence exceptional user experience. This will make more users to like your application and recommend it to their network.

5. Make it More Interactive

If you want to make your more successful, consider making it more interactive. In addition to appearance, an interactive app is easy to navigate. Some critical elements of an interactive app include color, icons, location, and them. Ensure you add few colors to your app that are related to your brand. Too many colors can reduce the visual appeal of your application. The more attractive and easy to navigate your app is the more users get attracted to it

6. Use Large Formats and Visuals

Large visuals and formats prevent distractions from the environment, therefore, enabling the user to concentrate on the application. For easier navigation, through the application, one should arrange the app’s content systematically and ensure that there is proper spacing for easy understanding and usability.

7. Use High-resolution Images

You should use clear images of high-resolution in your application for all the devices it supports. Low-resolution photos tend to be blurred. The resolution of your pictures varies from one device to another. To ensure high-resolution images, you can multiply the number of pixels in a given image by a scale factor. Standard resolution images have a scale factor of 1.0 whereas high-resolution images have a scale factor of 2.0 or 3.0.

8. Use Few Fonts

In order to create a great impression on your clients, you should avoid big letters and use not more than 3 font sizes. Using a few fonts helps organize your application and achieve your branding objectives. Consumers will, therefore, be attracted to visit your app frequently.

9. Focus on your Intended Audience

A great Ul/UX design is created to give users a fantastic first expression. A good app should focus on the target market. The audience should find the app valuable and should satisfy their needs. Users tend to stay away from an application that does not add value.

To create an app that meets the needs of your target audience you need to conduct thorough market research. This will enable you to understand the needs of your audience and their behavior and thereby come up with an app that solves their problems.

Some of the things to check about your target audience include but are not limited to their backgrounds, goals and their needs. You may also need to check competitive analysis and user stories in order to create a fantastic Ul/UX design that focusses on your target audience.

10. Use Adaptive UI Design

The use of adaptive design enables the app’s developer to make the correct plan for phones, tablets, wearables and all screen sizes. An adaptive user interface allows users to alter it to fit the context and the needs of each user. By using the adaptive design, you solve the problem of designing for varying screens sizes and resolutions, too many screens which is difficult. To be a leader in adaptive UX design, you should be a and app developer.

11. Iteration of UI Designs

Iteration of your design helps in creating a great UI design for your app. Iterations help in attracting user attention by making your app appealing and more engaging. Additionally, iterations act as the bases for your next Ul/UX design.

12. Do Wireframing

Wireframing is done on an app sample to check its look, usability, and features before introducing it into the market. This is an effective way to test the app’s functionality and analyze if it performs the intended function. It is similar to mobile app testing, and it enables you to produce a valuable app.

13. Include Feedback and Response Time

Feedback time enables the client to interact with the app upon completion of the desired task. The users can leave feedback on their experience with your app and tell you about the areas to improve on Feedback constitutes the interactive design and should be a component of a good app. Feedback time is the period in which the user’s feedback get received.

Response time, on the other hand, is how long your application responds to the commands of the user. Response time should be real time and should be within 1 to 10 seconds. This way your clients can enjoy using your app.

14. Provide User Assistance and Help

User assistance and help make your app easy to navigate. This feature works by providing information when you get stuck or when something unexpected occurs. The function also guides you on how to solve a problem you are facing. If users cannot get help when they are stuck while using your app, chances are they will delete your application and look for an alternative app.

15. Forgiving Interphase

Users can make mistakes while using your app. Therefore a good app should have a forgiving interphase which can save users from errors that can be costly. A commonly used forgiving interphase is the undo icon. This icon allows users to return to an old state by negating the current command. They can then go back and reissue the correct command.


The Mobile Ul/UX design of your app development is a very critical aspect of your app. If your app is to be successful, then it will entirely depend on your mobile app User Interface and User Experience. You need to research what will make your app attractive and more engaging to your users. The only way to do this is by understanding the needs of your target market and their preferences. This mobile app development guide has outlined some of the best practices to make your app meet the expectations of your customers. If well followed, they can help make your app successful.

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