It’s not what you sell that matters as much as how you sell it. This is the ancient rule of marketing that has forged many lucrative empires. It’s a concept that holds especially true for some of the most successful mobile gaming franchises that we know and love today.
For example, Fortnite is an amazing third-person shooter game, hands down. But it’s not the gameplay or concept that propels its success rather it’s the effort that goes into marketing. Last year alone, the company spent more than $100 million on advertising. Their faith was more than rewarded, realizing 10X as much in ROI. From PUBG Mobile and Pokémon Go to Candy Crush and Clash of Clans, the highest-grossing titles got to where they are through astute game marketing.
In this infographic, as the best game marketing agency, we reveal the best-kept secrets to help you join this elite group. We’ll hold your hand pre- to post-launch, with tips to fast-track downloads and revenue for your game. Take a look at the latest gaming industry statistics and effective strategies for a successful launch:
Explore Your Game Marketing Needs with Experts
Get in touch with our game marketing agency to discuss your gaming project’s marketing needs. We offer a complimentary consultation to help you achieve your goals
32% to 66% is the average retention rate for successful apps after 30 days
Feedback Integration
Implement player feedback for ongoing improvement
Game marketing is key to success
The vast majority of new games fail to turn a profit, with only 0.5% of all applications becoming successful. Furthermore, 68% of all new games end up amassing fewer than 1000 downloads. Game marketing is essential to turning the odds in your favor, and positioning your new game for success.
If your website still relies on old-school SEO tactics, your digital strategy already falls behind in Google’s Next Search Algorithm Shift. User behavior now evolves faster than ever, changing how people search, discover, and interact with content.
AI-powered search engines...
If your website still functions like a digital brochure, you’re already losing opportunities-every single day.
In today’s fast-moving digital space, attention spans are shrinking while expectations are rising. Users don’t just browse anymore-they expect instant answers, personalized journeys, and seamless...
Most businesses today are scaling operations, expanding digital channels, and generating massive amounts of data. Yet their applications remain slow, reactive, and dependent on manual inputs.
This gap is exactly why AI-Native Apps are becoming essential. Instead of reacting to...
If your business still relies on static apps that follow fixed rules, you’re already losing users to competitors offering smarter, more intuitive experiences. Today’s customers expect apps that understand their behavior, predict their needs, and continuously improve. This is...
In today’s competitive digital landscape, many businesses struggle to generate consistent, high-quality leads. Studies show that nearly 61% of B2B marketers consider lead generation their biggest challenge. Whether you're a startup or an established brand, B2B lead generation services...
If you’ve been investing in content but struggling to scale organic traffic, you’re not alone. Many marketers hit a ceiling-publishing blogs manually takes time, resources, and consistent effort. This is where Programmatic SEO changes the game. Instead of creating...
If your website ranks on Google but still doesn’t appear in AI-generated answers, you’re already losing valuable visibility. In fact, users are increasingly relying on AI-generated responses for quick, direct information. Therefore, with the rise of Bing AI Search,...
Digital marketers and eCommerce businesses are hitting a ceiling with traditional automation. While automation has streamlined operations and reduced manual effort, it no longer delivers the level of intelligence required to compete in today’s fast-paced digital ecosystem.
This is where...
Running Meta Ads for SaaS products can feel like a double-edged sword. While SaaS Companies Reduce Meta Ads Cost Per Lead by leveraging smarter strategies, platforms like Facebook and Instagram still present challenges with rising CPL and fluctuating ROI.
If...
In today’s rapidly evolving digital ecosystem, ranking on Google is no longer the only indicator of online success. Many businesses are now experiencing a visibility gap-while their websites perform well in traditional search engines, they are not being featured...
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
