The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]

• Identifying key target markets
• Creating well-crafted and customized messaging
• Developing ads that deliver the right message at the right time
• Ensuring that your website is optimized

2, What Is the Best Way to Market a Game?

•  Reach Out To Trending Influencers

  • Gaming influencers use their popularity and vast influence to promote new gaming products, services, and accessories
  • Although the game influencer market hasn’t stopped growing (in 2024, it will be worth $16.4 billion)

•  Create Video Content

  • 91% of brands rely on video for marketing

•  Build An Online Presence

  • More than 4.5 billion global internet users are searching for anything and everything online

• Join Social Media

• • 65% of social media users play games frequently

•  Cross-Promote Your Game

  • Companies that implement cross-promotion strategies have reported an increase in revenue of up to 30%.

• Make A Simple Website

  • A study by Newzoo found that 60% of gamers discover new games through online searches, emphasizing the importance of website SEO

•  Get Reviews

  • 93% of download decisions are swayed by online reviews

3,  Pre-Launch Marketing Activities

• • Game Teasers

    • Generate hype with teaser trailers and posters
    • 30 seconds is the average duration of a game teaser trailer

  • Social Media Buzz

    • 59.9% of gamers potentially have a social media account
    • 3.2 billion social media accounts belong to gamers
    • 15% of all YouTube content is about video games

• • Beta Testing

    • Helps to engage players and gather feedback
    • 41% of gamers may not download a game if it has bugs

• • Press Releases

    • Share gaming content to the press release websites
    • 68% of brands report better product visibility with press releases

4, Day Launch Marketing Activities

• • Countdown Event

    • The clock icon creates anticipation
    •  Countdown event timers can improve conversions by 432%

• • Digital Storefronts

    • Distribute the game across premier app marketplaces
    • $932 billion is the projected revenue across app stores in 2023

  • Early Access

    • Reward loyal fans with early access
    • The most popular early access game attracted over 29 million users

5, Post-Launch Marketing Activities

• • Community Engagement

    • Maintain an active presence on forums and social media
    • Games that have active gamer communities experience increased player retention

• • Player Reviews

    • Encourage players to leave positive reviews
    • Games with good player ratings rank higher on digital app stores  

  • Updates and Patches

    • Enhance gameplay with regular updates
    • Successful brands update their apps for every 14 days

6, Post-Launch Analytics

• • User Data

    • Analyzing player habits helps to identify what motivates gamers

  • Revenue Growth

    • 70% ROI within the first month is a popular KPI for mobile games

  • Player Retention

    • Measure and improve player retention
    •  32% to 66% is the average retention rate for successful apps after 30 days

  • Feedback Integration

    • Implement player feedback for ongoing improvement

Game marketing is key to success

The vast majority of new games fail to turn a profit, with only 0.5% of all applications becoming successful. Furthermore, 68% of all new games end up amassing fewer than 1000 downloads. Game marketing is essential to turning the odds in your favor, and positioning your new game for success.