Google expects online advertising to grow tenfold in a few years time as internet grabs more marketing dollars from other media.
The search giant Google is also running an ad serving application called AdSense and constantly working on improving its service by implementing new changes. While speaking about the future of online advertising, Google’s VP for display advertising products Neal Mohan said that automated “real-time bidding” technology would bring hundreds of billions of dollars and would transform how media agencies operate.
This technology helps to display ads relevant to users’ interests, location or even time of day, without relying on the content of the website on which the ads appear. A Google-sponsored study claimed that publishers saw 188 percent surge in revenue as a result of participating in its ad exchange. This technology could reduce the cost of ad selling from 28 cents in each dollar spent to 2 cents, said Neal Mohan. According to him the the worth of this $24bn industry would be $200bn in a few short years. Google is also expected to integrate the “+1” button in its ads.
You've spent months building your website's search rankings, finally reaching that coveted first page of Google. Then comes the dreaded redesign project. Your heart sinks as you realize one wrong move could send your hard-earned SEO progress down the...
You've spent months perfecting your SEO strategy, climbing Google rankings, and driving traffic to your site. Then suddenly, users start getting their answers directly from ChatGPT, Perplexity, and Google's AI Overviews without ever visiting your website. Your carefully crafted...
You're a digital marketer trying to understand why your carefully crafted content isn't showing up in AI search results, while Reddit threads from three years ago are dominating ChatGPT and Perplexity responses. You're not alone in this frustration. The...
You've spent months crafting the perfect content, optimizing for traditional search engines, but your website is practically invisible when users ask ChatGPT or Perplexity about your industry. Sound familiar? You're not alone. With AI-powered search engines now handling over...
Introduction: Why AI Automation Is On Every Leader’s Radar
If you’re a digital marketer or business owner drowning in repetitive tasks and data chaos, you probably feel the drag on innovation and growth. Manual operations kill speed, reduce productivity, invite...
A potential customer visits your website on their smartphone, only to find tiny text, overlapping buttons, and images that extend beyond their screen. Within seconds, they're gone: straight to your competitor's perfectly optimized mobile site. In 2025, this scenario...
You're a digital marketer staring at your quarterly budget, watching traditional video production costs eat through your resources like a hungry monster. A single 30-second commercial can cost anywhere from $50,000 to $500,000 to produce professionally. Meanwhile, your competitors...
The sports betting industry is exploding. With a projected market value reaching nearly $90 billion globally by 2032, entrepreneurs and businesses are scrambling to capture their slice of this lucrative pie. But here’s the brutal reality: most sports betting...
You've probably spent countless hours optimizing for Google's latest algorithm updates, only to watch ChatGPT and other AI tools completely reshape how people search for information. Sound familiar? You're not alone. While most marketers are scrambling to decode the...
Your website traffic just dropped 25%. You're still ranking on page one, but users never click through. Sound familiar? Welcome to the reality of 2025, where Answer Engine Optimization is quietly revolutionizing how businesses get discovered online.
While traditional SEO...