For mobile app developers, it’s no mean task to launch an app considering the high possibility of a similar app existing on the Play Store. Well, this isn’t the only hurdle as few applications get the privilege of a good rank in the search box.So far no correct algorithm has been identified by outsiders as Google keeps it a secret thus no dubious means to overpass this. However, several experts have studied the trends and identified various factors used by Google to rank uploaded apps. Below is a list of tips on how to improve mobile App ranking in Google Play store:
The More the Users the Better the Ranking:
Firstly, just like the Search Engine Optimization (SEO), the App Store Optimization works on the basis of the number of subscribers enlisted on the application. In short, the more the number of users or downloads the higher the ranking on Google’s Play Store.
Develop a Unique App
Thousands of apps are uploaded to Google’s Play Store every year but only 50% are installed and used. This depicts the neck-to-neck competition in app development thus the need for serious developers to design a visible app so as to obtain a higher ranking.
To do so, app designers should be precise on the intended function the app plans to achieve. This will, in turn, see more users install and access the app often.
App Size
It is recommended that applications should strive at having a small size (preferably 5MB and below) so as to ensure that it fits within the storage space available in mobile devices. This can be achieved with the use Lint, 9patch Images, Proguard and PNG optimizers.
Furthermore, the small size will draw the attention of more clientele not to forget that Google’s algorithm will list the app among the top on its platform.
Design of the App
Considering the stiff competition in the market, it goes without saying that app developers should come up with thrilling and sassy designs so as to remain relevant. Also, the first impression matters a lot to the audience as a sophisticated outlook will definitely attract more customers to the iOS app.
Moreover, developers should be able to have clear representations and specification of what the app entails.