What Is a SKAG?
A single keyword ad group is often used as a structuring method that groups ads according to their specific relevant keyword and landing page. The strategy seeks to minimize the complexity that might arise from any campaign with numerous ad groups, which is almost always often the case.
Even now, how these SKAGs should be utilized is still being discussed. We are going to focus on highlighting the undeniable benefits of SKAG and share tips that actually deliver the best results. And in so doing, we also aim to prove that abandoning this strategy altogether is a big mistake for any advertiser.
The Benefits of SKAG
Provides Advertisers with Ideal Control over Their Campaigns
The root benefit of SKAG is that it provides you that much-needed control over any ad campaign you have. With this level of control, you get to improve a lot, if not all, essential aspects of any ad campaign. From more effective ads to more satisfactory user experience and better ROI, these are coveted benefits any advertiser out there can’t get enough of. This is also an advantage that arguably can’t be acquired using any other strategy.
This is the very reason why it’s hard to support anyone who supports the idea of shedding SKAGs altogether in your campaigns as you will only end up having to do without these powerful advantages.
Makes It Easier to Track the Performance of Individual Keywords
Any savvy online advertiser and marketer will agree that PPC campaigns require micromanagement to achieve the best possible setup and, in turn, ROI. Using SKAGs streamlines this process because every essential insight on keyword performance will always be available to you.
Since these vital metrics will be readily accessible, you would be able to perform all the necessary adjustments to any campaign in no time, adjustments that can directly boost conversion rates.
Improves Your Landing Pages’ User Experience
Using SKAGs also gives you the best insights on how you can make your ads more engaging and attractive to users. With the help of this information, you won’t have to look elsewhere to know what steps you have to take to enhance and even personalize your landing pages.
Of course, the end goal of this is to boost conversions, and you’ll definitely be able to achieve that easier with LPs that cater to your target audience. Once you’ve hit the sweet spot, so speak, it won’t take long for you to notice other benefits like more clicks and higher revenue for every conversion.
Almost Always Leads to CTR Growth That Often Translates to Better Ad Positions
For many online advertisers, a high CTR is the end-all-be-all for success and profit. Since you will essentially be focusing on only highly targeted keywords with SKAGs, it will be easier for you to focus on getting your ads in front of people who will, in all likelihood, click them every time. Ads with high CTR is often interpreted by Google as being engaging to users and is often used as a gauge of user experience.
Of course, the more your CTR, relevancy, engagement, and your ads’ overall Quality Score improves, the better your ads’ position will be in the SERPs for your target keywords. An added benefit as a result of higher rankings is that you’ll normally be able to acquire winning keywords for a significantly lower bid.
Decreases the Prevalence of Wasted Expenses
Ad campaigns often have no other option but to weather wasted ad spendings, and if your budget is already tight, this might lead you to quit your campaign in no time. Let’s just say that SKAGs let you filter out negative keywords that only eat up your budget. Since you will be able to closely monitor your keywords’ performance, you will always be in the know about which ones are the most ideal to include in a SKAG.
Always Accommodates Scalability
The best PPC agency, that can posses SKAG makes it easy for you to improve your ads’ performance over time due to the sheer amount of accessible high-quality data that will be available to you. Since you’ll always have an inkling about what exact steps to take thanks to them, it’s relatively easier to avoid mistakes and, therefore, scale your campaigns.