How to Build Your Following Organically
Reaching your target audience is the first step to generating a thrill around your blockchain project. There are several ways to achieve this They include;
Social Media
Having an active presence on social media platforms like Facebook, Twitter and Instagram can help in building a community of followers organically. Engaging users on these sites gives them a chance to learn about your project. Also, it provides them with an opportunity to ask questions about your project. You should also ensure you share educative content about your projects on media like Reddit and Linkedln. This way, your followers can get to read and understand your project better.
The secret in building a loyal following in social media is by trying to be as responsive as possible. You can have a community manager to be responsible for all the customer requests, complains and questions. This is essential in ensuring you grow a contented community with goals that align with those of your project.
Chat Programs
These programs allow real-time communication between you and your supporters. Your followers can ask questions and you provide real-time answers. One of the most popular chat program used by the crypto community is Telegram. Telegram allows you to answer all blockchain related questions as well as giving customer real-time ICO updates.
It also facilitates public discussions in crypto related groups to enhance engagement with customers and other cryptocurrency community members. It is, however, important to ensure you stay vigilant about the scammers who target your prospective customers.
Bounty Programs
You can use bounty programs to increase your following. Bounties are incentives in the form of free tokens that you give to your loyal members for bringing new members. This ICO internet marketing strategy helps immensely to expand your reach hence building your community further. You can also recruit brand ambassadors from your community who can assist you to market your ICO.
Be sure to reach out to the most visible members of your community to make them ambassadors. The more visible an ambassador is, the more chances you have of getting the attention of big investors who may be eager to invest in your project. You can always reward these ambassadors with bounty programs.
Conclusion
Every successful Bitcoin project was started from the ground up. You have to start with your followers. Identify your target market from your followers and try to understand what they need through engaging with them daily. Share meaningful content that is based on their needs, partake in online crypto related discussions and attend to your followers’ concerns. This way, your followers will feel valued and part of your project team and you will gain their confidence. Gaining your community confidence boosts your ICO marketing campaigns and therefore the success of your ICO project.