11. Use Social Media to Reach the Cryptocurrency Community
Social media is an invaluable tool for the success of an ICO marketing campaign. The difference between the failure and success of an ICO lies in how you communicate your ICO to your target audience. Social media platforms provide a great opportunity to promote your ICO project and build trust among the community to potential investors. Some of the common online channels where you can promote your ICO include but are not limited to;
Network with LinkedIn
Like in a business, you have to be willing to go the extra mile in building networks and establishing and strengthening relationships. Look for every opportunity to do this and don’t hesitate to seize it. What’s good is that there’s already a solid platform you can do most of your networking like LinkedIn.
Based on 2021 stats, there are now over 740 million users on LinkedIn. Also, close to 25% of that total can be considered senior-level influencers, and up to 55 million companies have been listed on the platform.
Do you know what makes things even better? You can actually automate most of the preliminary steps. For example, did you know that Linked Helper lets you reach out to possible influencers and sponsors within the platform? It provides a perfect opportunity since LinkedIn users tend to respond to most kinds of messages better than on other social media platforms.
Facebook
There are many Facebook groups and pages that discuss blockchains, ICO, and cryptocurrency. This is a good channel to update the community and build & promote your ICO.
Reddit
This exposes your ICO to the largest community of cryptocurrency. You can tap into this exposure by creating subreddits as well as commenting on the already created threads.
Telegram
Telegram holds the potential of being the next big performer in community building and messaging. This platform is growing each day and has been embraced by the crypto community. This makes it a must-use platform for your ICO marketing.
Quora Channels
By providing quality content on Quora and staying active on regularly updated threads like https://www.quora.com/topic/Initial-Coin-Offerings-ICO, you stand a chance of gaining more exposure.
Specialized Forums
Most investors and cryptocurrency enthusiasts frequent the specialized sites to learn more about cryptocurrency and the available opportunities. Marketing on such sites provides you with a better chance to communicate your ICO to the right audience.
The majority of the social media platforms do not require much capital to run and therefore the best channels to use if you have a small budget.
12. PR and Media Outreach
Once your website is ready, you need to do an extensive public relations outreach. The best and most effective method to give your ICO project a large outreach is by use of a press release. There are several top-tier websites that you can approach to publish your press releases. Some of these sites are specific to crypto and therefore help you reach your intended audience. While most of these sites require you to pay a premium, there are those outlets that will be happy to publish quality well-written content for free.
If you have a big budget, of about $50,000, for your ICO marketing, you can hire the services of an agency. These are professionals who can handle all your PR and media outreach. While this might be expensive you are guaranteed far-reaching exposure.
For a low-budget ICO marketing campaign, you can use the Do-It-Yourself approach. You will be required to generate quality content and have it published on different sites.
In order to maximize your outreach, you need to do prior extensive market research and create good relationships with top-tier websites. The secret to doing it yourself lies in creating good content that can go viral easily
13. Bounty Campaigns
Bounty programs entail giving incentives and rewards in form of free coins to individuals for doing tasks. If done well, these programs are instrumental in promoting your ICO. This is because these tokens create awareness around your ICO. Bounty programs should be controlled as too many free tokens may give your ICO a bad image. Too little tokens, on the other hand, may not motivate people to help you with your marketing camp
14. ICO Listings
There are several top-tier sites that list ICOs. Having your ICO listed on such sites provides a high exposure and coverage to your ICO. Some of these sites provide placement without a fee, however, if you want comprehensive coverage then you can get placement on popular sites that charge.
15. Affiliate & Email Marketing
Better reach and more direct and effective ways to market are some of the perks you can enjoy with well-executed affiliate marketing and email marketing campaigns. For email marketing, make sure to keep your messages targeted toward the audience you intend to send them to. Engage with them with the goal of building trust and transparency.
As for affiliate marketing, it’s pretty much a sure-fire way to get the exposure you need, as long as you’re willing to pay commissions to businesses and other crypto project owners that decide to work with you. The greater their credibility and reputation, the better since this same acclaim is bound to trickle down to you soon enough the longer you work together.
16. SEO
Last but not least is good, old SEO. It’s technically the backbone of your digital marketing so it should be high up on your list of priorities as well. Nowadays, placing high on search results has a ready connotation of trust and reputation. This is why it’s just as effective as any kind of PR strategy that worked in the past.
As you’re probably already aware, Search Engine Optimization isn’t dictated by a single factor. To Promote your ICO, you want to focus on keywords you use in your business listings. Don’t forget about the feedback and social shares and mentions you get, too.
Key to Success
Whatever marketing strategy you choose to promote your ICO, you are bound to face stiff competition. You, therefore, have to be the best to beat the competition. To stand out in the competition here are some tips to help you:
1. Target the right audience
Despite the rising popularity of cryptocurrency, it doesn’t mean you should market your ICO to the masses. You will end up spending a lot of time and resources without achieving meaningful conversions. So, to be on the right track, ensure you understand your target audience and direct your efforts to that specific group. Segmenting your audience will help you in choosing the right marketing campaign for each group. This way, you will realize better conversions.
2. Seek the services of an ICO advisor
An ICO expert has the required experience to help you promote your ICO. You should, therefore, retain an ICO advisor to assist you to oversee the project. Such an expert understands the Dos and Dont’s in the crypto industry. They will be able to tell you which marketing strategy will work and which will not. This will reduce the losses that come with putting efforts into non-productive ventures.
3. Make your offer to be transparent
The most important thing to make your ICO successful is to make it transparent. Transparency creates trust and confidence in the buyers which increases the funds collected during the initial offering. To create confidence among buyers, give information of all team members behind your project. You should also give all financial information. People will also have questions to ask about your ICO. So, make sure you have a very responsive team on all the online platforms to respond to potential buyers’ questions and concerns.
4. Have an inspiring story
Backers like to associate with ICOs whose mission and vision they can relate to So if you have an interesting story to tell about your ICO, chances are, you will turn your potential customers into supporters. This increases the chances of success for your ICO.
5. Make your ICO compliant
ICO is a relatively new venture, as such compliance is a very critical issue. There is a need for any ICO to be compliant for potential customers to think of investing in it. If you want to be successful in this field make sure your ICO follows all the SEC guidelines from the word go. This will help make your ICO strategy successful.
Finally, to promote ICO, you need to choose a combination of ICO marketing strategies that work for you Creating an effective strategy will require time and in-depth analysis. So take your time to study what works best and on top of it all ensure your ICO is trustworthy and compliant.
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