Balloonia – Mobile Apps Marketing Case Study
About the App:
After analyzing the initial marketing activities that had been done by the customer, our team formulated a strategy that included press release distribution to highly targeted media resources, contacting iPhone reviewers based in the US and news agencies and getting App Store reviews and rating.
We also suggested a new app pricing strategy which helped the app secure top ranks in the charts. The app was made free for a day and the offer was sent to media outlets through press release distribution, which secured maximum exposure and visibility for the app among the target customers.