Galatta Cinema – Mobile Apps Marketing Case Study

Galatta Cinema – Mobile Apps Marketing Case Study

Client

Galatta Cinema is the print media initiative of Galatta.com and Dot Com Infoway. A high-end magazine on South Indian movies, Galatta Cinema features interesting articles, news stories, reviews, previews, interviews and critiques on the latest in the South Indian movie industry. The magazine features content written by cine experts and movie critics and caters to both movie fans and film fraternity.

Challenge

Galatta Cinema approached Dot Com Infoway to promote its iPhone app. The company wanted more number of users to download the Galatta Cinema iPhone app and gain top rankings for the app in the free books category in the iTunes Store.

Solution

Dot Com Infoway measured and analyzed the popularity of the app and its current rankings in the iTunes Store before proposing suggestions to the client. After initial analysis, our app marketing experts came up with a two-phased strategic plan for promotion of client’s iPhone app to the target audience.

Phase I:

Phase II:

Dot Com Infoway implemented the Action Plan with tested and proven marketing methodologies that involved application of new, business-specific iPhone application strategies and tactics.

Few methods involved in execution of the Action Plan:

Result

The Galatta Cinema iPhone app achieved top rankings in the iTunes store and still enjoys first page positions for many generic keywords. There has also been a phenomenal increase in the number of downloads.

Application Rankings

The below graph provides a pictorial representation of the rankings of Galatta Cinema iPhone application in the Apple App store.

Galatta Cinema iPhone App
Note: This is only a relative graph based on the increase in rankings of the application in the App store

Dot Com Infoway offers successful iPhone application marketing services to clients. Know more about Dot Com Infoway’s iPhone app marketing services here. We also engage in mobile application development for iPhone, Android, BlackBerry and Windows Mobile.