GraphWise – Internet Marketing Case Study
The Social Media Marketing team, as an initial step, analyzed the social media, the consumer behavior and the psychometrics of internet users.We researched on what would be attractive and interesting to a massive audience. Our analysis showed that only a viral message which is interesting, informative and useful can stir the social media and attract the attention of users. So, we framed a strategy that would allure users to experience and enjoy the benefits of using a Glog.
Capitalizing on our strategy,we created a series of viral glogs on various issues.We came up with a few of the following viral glogs:
We also promoted viral videos in which we educated users on the benefits of glogging. We made glog tutorials and promoted them online.We also requested many blog owners to embed glogs in their postings in order to reach more number of users.