Screenshelf- Internet Marketing Case Study
The client
Screenshelf is an online phone accessories store that offers high quality mobile phone accessories at the best prices. They also offer phone unlocking services for mobile phones.
The Goals
- Increase organic traffic for competitive keywords
- Increase the number of quality business leads
- Reach a wider potential audience
The Challenge
This was a newly created e-commerce site at the time we started doing SEO for it. Therefore, we found it challenging to improve organic traffic and gain business leads. However, we were able to bring good results for the website within three months.
The Methodology
After evaluating the site, our first priority was to optimize the site for local SEO. We checked on proper on-page factors and off-page strategies (like building high-quality links). This helped increase organic traffic, which in turn, resulted in a significant increase in business leads. We decided to choose the right keywords were pertinent to our client’s business.
The Results
We achieved top rankings for the high competitive keywords and the sales were doubled comparatively within three months.The following results were noted:
- The overall traffic has was increased comparatively across all channels
- The goal conversion rate jumped from 0.39% to 0.72%