Vaekke Digital Marketing Case Study


VAEKKE is an initiative from the St. Mark’s Education Group, an Innovative Education enterprise with a 24+ year footprint in Kindergarten Education.

Founded in 1997, by the Late Ms. Maureen Fernandez, an educationist with 50+ years of experience in Foundation Level Education, St. Mark’s, focuses on nurturing and developing the unique Character, Intellect, and Skills of each Child to bring out the best in them.


  • Limited Brand Recognition: Insufficient awareness and visibility of Vaekke within the target market.
  • Struggled with Lead Generation: Difficulty in identifying and attracting potential clients, resulting in a lack of substantial leads.
  • SEO Ranking Issues: Challenges related to user engagement, page speed, and overall performance on Search Engine Results Pages (SERP).
  • The Conversion Challenge: Challenges in translating online traffic into concrete business leads and opportunities through paid digital advertising efforts.

Course of Action:

Brand Recognition:

  • Launched targeted awareness campaigns on social media and industry platforms.
  • Utilized customer testimonials to build trust and credibility.

Lead Generation:

  • Implemented a comprehensive strategy with content marketing & etc,
  • Regularly updated content and enhanced website performance.

SEO Optimization:

  • Conducted an SEO audit and improved on-page optimization.
  • Developed a keyword-focused content strategy for higher SERP rankings..

Digital Advertising Optimization:

  • Refined ad campaigns (Google & Meta), focusing on high-performing keywords and channels.
  • Implemented A/B testing for ad creatives, optimizing for better ROI.

Results Achieved: Increased Conversions: (Upto: 5%)

Brand Recognition Boost:

  • Increased visibility by 40%, gaining 25% more social media followers.
  • Positive feedback from influencers and a 30% increase in engagement.

Successful Lead Generation:

  • Boosted lead acquisition by 50%, with a 30% increase in qualified leads.
  • Improved conversion rates by 20% through personalized communication.

SEO Ranking Improvement:

  • Achieved a 30% increase in overall SEO rankings.
  • Enhanced user experience, reducing bounce rates by 25%.

Digital Advertising Success:

  • Reduced CPA by 20% and increased CTR by 15%.
  • Translated online traffic into a 25% increase in conversions.

Vaekke strategically tackled brand recognition, lead generation, SEO, and digital advertising (Performance Marketing – Google Ads & Meta Ads), resulting in significant improvements across all fronts. 

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