Let’s get real, folks: You can’t have business without some marketing, and you can’t have marketing without the Internet. That’s where the very future – no, the present – of all commerce has gone. Like a spirited ghost upon Christmas past, all forms of business have fled to the Web, and that’s for a good reason: Everything can take place there. Whether it’s buying or selling, trading, investing, learning, or even communicating with other human beings, it all happens online. Why, then, have some folks still not done like the ghost and taken flight there, leaving every egg in a collective online basket? I repeat the question, then, but with further urgency to allow reinforced repetition: If literallyeverything now takes place on the Internet, then why does literally everything not take place on the Internet?