There are many reasons why the mobile gaming industry in India is booming. Users generally engage with apps longer than other users after purchase, compared to other users globally. This fact alone suggests that app developers have every opportunity to not only launch an app but to have confidence that retention rates will be greater than users in other parts of the world. Of course, this cataclysmic growth is a direct result of the increase in smartphone use. In 2010, there were a mere 25 game developers prevalent in India, fast-forward to the present and now that number exceeds 250. Plus, access to online and console games are less prevalent making mobile gaming the easiest and most user-friendly way to game.