Dot Com Infoway Releases E-Book on Google PPC for Small Businesses

Summary: Dot Com Infoway, a leading provider of offshore IT outsourcing solutions to businesses across the globe, has launched an e-book on pay per click (PPC) advertising for small businesses looking to enhance their visibility, reach and ROI online.

Dot Com Infoway (DCI), a globally renowned provider of mobile application, IT and online marketing solutions, has released a new e-book – Google PPC for Small Businesses: A Beginner’s Guide.

The e-book provides valuable insight into the power of Google AdWords and how small businesses can use it to drive relevant traffic, growth, and sales. It stresses on the need to use the right tools to create powerful ad campaigns.

The e-book is an eye-opener for small businesses because it offers some solid nuggets of advice which can help them boost their overall sales and overcome the highly-competitive market situation in their niche.

The e-book also reveals how researching for the right keywords is imperative for the success of a small business. The best way to start selecting keywords is to make a list and use the AdWords Keyword Planner tool to improve it. DCI suggests the use of other useful tools such as Word Tracker, Google Insights, and Google Traffic Estimator. According to the e-book, the key to success is to think like a customer while looking for the right keywords.

DCI is acknowledged as a pioneer in Internet marketing and has helped companies from various industries achieve spectacular results with their PPC campaigns. It offers dedicated services and helps companies reduce their cost per click and increase their quality score. “We have helped many organizations improve their conversion rates and profits by sourcing qualified, yet affordable leads,” says C.R. Venkatesh, CEO of Dot Com Infoway. “We have the experience to represent and protect the brand of our clients, and target the right market for attracting the right customers.”

The e-book makes small business owners aware of the various options available, such as Broad Match, Phrase Match, and Exact Match, to help them pick the best keywords relevant to their niche. There are lots of other valuable inputs that the e-book offers. These include tips on creating great ad copy, and optimizing landing pages, destination URLs, and negative keywords to get a better conversion rate.

One of the important areas of PPC that the e-book touches upon is determining the ad budget. The trick is to start with a small budget and decide the amount of money to be set aside for AdWords. The size of the company is the deciding factor, according to the e-book.

Other key factors of PPC covered in the e-book include the bidding strategy, deciding the cost per click, geo targeting, and keeping track of the quality score. The book advocates the use of professional services to manage a successful PPC campaign.