Regardless of your experience level, developing an effective SEO strategy is something that must be accomplished in order to understand the needs of your company and meet and exceed those needs. It can be difficult to know where to start or even how to begin this daunting process. However, utilizing the SWOT technique can easily simplify the process and put you in the driver’s seat when it comes to creating an effective SEO strategy. An essential part of this process is learning how to identify and recognize your businesses strengths, weaknesses, opportunities, and threats. Once you can identify these four areas of focus for your business you can effectively carve out a path for your SEO strategy in order to maximize your efforts.