At this stage, you should be making your STO a very enticing proposition for investors. A PR (Public Relations) campaign is a great way to generate some publicity around your token. You can use authorized media outlets to broadcast news of your token sale or retain the services of a PR firm if you need to focus on other issues.
You could also use link building, a Search Engine Optimization (SEO) technique to create backlinks from high Domain Authority (DA) sites in your area of interest to your website. With high-quality links from reputed sites in your niche, the search engine ranking, prominence, and standing of your website will grow significantly.
Using listing sites can help spread the word about your STO even more. These sites allow you to advertise your token to potential investors, so include details like a link to your whitepaper, information on your token, dates, etc. A few of the top listing sites include Listatoken, Coingecko, Tokenmarket, and Coinmarketcap.
Social media can be used to expose your token to a large number of people, some of whom will be interested in your project or company. Posting on Facebook Twitter, Reddit, etc., can increase your token’s visibility significantly.
At the time of your STO’s beginning, you must have some kind of buzz going on about you and your token. Without initial anticipation, your job is an uphill battle. Even with that initial anticipation, you still need to do a few things.
Investors will need your assistance during your STO. You must be available to answer all questions about your token at any time. Therefore, any investor must have a way of reaching you or someone on your team.
Networking is also a great way to build upon your buzz and generate respect and trust in your token. The best way to do this is to allow investors to partner with your token through a referral program or a partnership promotion.
Another way to build loyalty in your market is through token giveaways. This will also encourage others to spread the word on your token. Techniques for token giveaways include bounty programs, bonus tokens, etc.
At this point, your work is mostly done, and your security token is ready for sale. There are only a few things left to do here.
You need to get the STO listed in exchanges. This is where investors and other holders of your security token can trade it for money or other cryptocurrencies. The most reputable of the cryptocurrency exchanges will be very difficult to get listed in, but a good STO marketer can help you get good listings.
Then, you will have to track the performance of the token. Any changes, positive and negative, must be noted so you can adjust accordingly.
Conclusion
A good plan for marketing your STO isn’t going to be foolproof. There is still a chance it might not be as profitable as you need it to be. A good plan does ensure that your STO has the best chance possible of making it in the market.