Deep Linking
Deep linking allows your users to reach their objective much quicker. For example, a user may be looking for a particular type of restaurant. This user types a description into a search bar found in a deep linked ad. This search will take the user directly to the results he or she is looking for, via your app, even if the user hasn’t installed your app.
This gives the user the ability to witness the effectiveness of your app before it’s even been installed. This greatly boosts the probability that your app will be installed and kept and has the ability to improve the LTV of a user. The process has this flow;
- Click an Ad to Conduct a Search
- A user is Sent to the App Store
- Search Results are Listed in the App
- Select One of the Results and Continue the Search in the App
- View the Results of the Narrowed Search
Optimize the Onboarding Process
When you’re trying to acquire new users in hopes creating lifetime or long-term engagement, the onboarding experience has to be extremely compelling for the user you are trying to acquire. This means that you must personalize the experience for the user as much as possible. This is not something that’s automatically intuitive for most developers. It requires research and testing.
This is an area where A/B testing can be quite effective. You will need to test different flows to see which one appeals to your users the most. Courting the user can be compared to keeping a married couple together. You must dazzle them and then continue to dazzle them throughout the duration of the relationship they have with your app. However, there are a few basic approaches that should be employed at all times when trying to acquire new users
- Give Your Users What they Need
- Don’t Overwhelm them with Useless Information
Push Notifications
Push notifications can be quite effective if they are used strategically and with a personal angle. No one wants to be bombarded with a bunch of notifications that come across as generic, one size fits all messages for everyone.
If you are going to use this type of notification system, study your metrics enough to know which types of notifications will work best for a particular user. Use timing and size to your advantage as well;
- A 128-Character Message is Most Effective
- Experiment with A/B Testing to Determine the Best Timing