Infographic: Recent Influencer Marketing Trends

An effective tool that helps direct a company toward its goals. The number of “influencer marketing” searches on Google has surged by 1500% during the last three years. This demonstrates the abundance of opportunity in influencer marketing’s future.

“According to a study, influencer marketing is set to become a $10 billion market by 2020”

1. Spotlight on Nano-influencers & Micro-Influencers

Larger brands are moving from macro- to micro-influencers due to rising costs and declining engagement rates of macro-influencers. Micro-influencers overtake top-tier talent, and 61% of consumers say they produce the most relatable content.

• Nano-Influencers: 1K-10K Followers
• Micro-Influencers: 10K-50K Followers
• Mid-Tier Influencers: 50K-500K Followers
• Macro-Influencers: 500K-1M Followers
• Mega-Influencers: 1M+ Followers

“Influencers with 250-10,000 followers provide maximize engagement and authenticity”

2. Adopt a Storytelling Approach

• Narrate the story in a manner and language that your audiences understand the best
• Brand storytelling drives emotional engagement, resulting in enhanced business performance

“92% of consumers want brands to make ads feel like a story – One Spot”

3. Utilize Alternative Platforms

Important to have a keen awareness of where your target audiences are interacting.

List of the core platforms that marketers focusing now:

• Instagram: 74%
• Twitter: 51%
• Blog: 45%
• Facebook: 25%
• YouTube: 16%

Pinterest Resembles Instagram

• More than 250 million people use Pinterest every month
• Fits well into the e-commerce business

TikTok Growing Very Rapidly

• 1.1 billion installs as of March 2019
• The best option for B2B & B2C companies with a younger target audience

“41% of TikTok users are aged between 16 and 24”

4. Video Content Will Grow

• Videos have a maximum engagement rate across social media
• Live videos of influencers engaging with the brand product will provide the highest ROI
• Motion contents like gifs, stop motions, cinematographs, and simulations will be of high demand

Short-Form Video Platforms

• Snapchat
• TikTok
• Instagram

Long-Form Video Platforms

• IGTV
• YouTube
• Facebook Live

“Videos get 135% more organic reach than images, status, and link posts”

“The user spends 3X more time watching live videos”

Influencer marketing reaches a larger audience in 2022 and appears more genuine to the audience. You can now clearly understand the influencer marketing trends for 2022. In DCI, we offer specific Influencer Marketing for Mobile Apps, Products, Brands, etc based on Niche Category.

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• Growing Importance of Influencer Marketing & How it Helps to Achieve Target Audience
• What is Influencer Marketing & How to Create a Successful Influencer Marketing Campaign