Project Description

PumpUp app is a comprehensive platform for fitness enthusiasts across the world to interact, share knowledge, track personal performance, and set fitness goals. It also helps them stay motivated by sharing workout pictures. The strong community of people committed to fitness at PumpUp helps each other in achieving their fitness goals, as well as, sharing valuable advice on training routines, diet, supplements, equipment, and more.

Dot Com Infoway was instrumental in taking the app to the masses through an end-to-end marketing campaign that included ASO optimization, keyword analysis, multi-channel strategies, country targeting, A/B testing of creative assets, KPI-based campaigns, etc.

  • 200% growth in organic traffic at reduced CPA
  • Increased the LTV and ARPU by shifting focus on the target countries, which are not generating enough ROI.
  • 250% increase in organic installs
  • 80% hike in inorganic installs
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