Now-a-days, it is difficult to run a business without having effective marketing strategies. A large number of business owners depend on Internet marketing to keep up the growth of their business. For a business to stay ahead of its competitors, it must adopt a variety of innovative Internet marketing techniques.
Here are 10 innovative Internet marketing ideas that will help your business grow.
Reach Customers Directly Through Email
If you target specific groups of customers, reach them in person virtually by sending them direct email. You can rent a subscriber list of a magazine to collect email details of your targeted group of audiences. Send personalized emails to all members of the list promoting your business.
Join Social Media
Social networking sites allow you to reach a large number of people online. Set up an appealing profile page and interact with as many people as possible to market your products. Give importance to the interests of different groups of people and chart out your Internet marketing plan according to their interests.
Draft Out a Press Release
Another great Internet marketing idea is to draft out the particulars of your products/services into an article and unveil it as a press release, to give it a good opening. Make sure you include a link to your website in the press coverage. You can release it through an online press release service like PRWeb, Press Box, PrLeap, i-Newswire etc.
Release Promo Videos
Create a teaser video about the products/services and release it on Internet video sites such YouTube, Metacafe etc. Highlight the outstanding features of your products/services in the promo video with attractive graphics and music.
Try offering discounts and free sale of a product/service on your site. Make sure you issue a press release every time you offer the discount. People will be curious to check out the new offers you have, which in turn will increase the traffic to your site.
Create a Blog
A blog is a modern Internet marketing tool through which you can take your business closer to people. Create a corporate blog for your company. Clients and other people can interact with your team and officials through your blog. Update your blog regularly and do not forget to respond to the comments. Embed social bookmarking tools on your blog.
Build a Mobile App
Apps make your business very interactive. Now-a-days, people like to get things done right from their palm. Take it as an advantage and build mobile apps with enough functions to take your product directly to the palms of people.
Optimize Your Site for Search Engines
Optimize your website or online business for search engines, so that it is listed on top in the search results. This increases the visibility of your business and can drive more traffic to your site.
Run Online Contests
Facilitate online contests periodically and invite visitors to participate in them on your site. Place colorful banners regarding your business developments on your site. When people notice your recent achievements, it will open doors for some new customers.
Participate in Forums
An online forum is a great Internet marketing tool to promote your business. Do participate in forum discussions related to your industry and make relevant posts regularly. You could also include a link to your company which will be viewed by hundreds of people out there.