Life of an SEO: Before, After & Beyond Penguin 2.1 is the 8th information graphic in our infographic series. It makes a bold, yet practical presentation of the current SEO scene, by juxtaposing it against the practices used in the pre-Penguin world. The infographic provides a hands-on take on the effect of Google’s Penguin algorithm update on SEO efforts, and reflects the state of mind of SEO professionals post-Penguin 2.1.

We’ve covered key aspects of an SEO campaign such as link building, the anchor text profile, link relevance, content marketing, social media marketing, and customer relationship management. Life of an SEO: Before, After & Beyond Penguin 2.1 showcases the drastically different SEO tactics that are being used now to save websites from being penalized by the Penguin update.

The strategy of using keyword-rich anchor text links to boost rankings is passé. Businesses are now forced to opt for relevant links from niches similar to their business. Statistics show that 43% of businesses have already used the Google Disavow tool to remove bad links, when all other measures have failed.

The Penguin 2.1 update has forced SEO experts to rethink their existing strategies, and create marketing campaigns that are in compliance with Google’s latest SEO parameters. Our infographic offers a glimpse into the life of an SEO professional, and also provides an overview of the changes in the SEO scene.

We’ve kept the focus on providing SEO professionals with simple guidelines to get back on track, instead of overwhelming them with with an in-depth analysis of potential issues. Life of an SEO: Before, After & Beyond Penguin 2.1 explains how SEO goals can be reached without having to reinvent the wheel every time search engines change the way they rank content. We expect the infographic to resonate well with the SEO community, as it depicts the situation most professionals find themselves in today.

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3 Responses to “Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic]”

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Once you’ve identified the bad links, you should start contacting the webmasters of the sites from which those links come and ask for them to be taken down. If, after two to three attempts, the links are still there, use Google’s Disavow Tool to get rid of those links. The latest Penguin update may have sent the message that it’s dangerous for webmasters and site owners not to know much about the post-Penguin 2.0 scenario, but it certainly isn’t cause enough for you to panic. As long as you get the basics down, you should have nothing to worry about.

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