10+ Must-Know Latest Web Design Elements for Successful Website
Your website development agency, assuming with one, isn’t joking if they happen to say that your choice of web design elements makes or breaks your site. Even if you’re going solo when building your site from scratch, the important aspects of web design determine the first impression your visitors will have about your site.
On the whole, these website design elements do justice to your content, which you undoubtedly worked hard to create. Settling for anything less is the height of futility since you’re practically wasting time creating them only for your visitor to leave due to your poor choice of UI UX Design elements.
Why UI/UX Is the (Often Overlooked) Holy Grail of Websites?
We all know that content is king. Still, how websites deliver it, much like how a magician performs a trick or a singer renders a song, adds that much-needed flavor. Of course, it’s not just about style as proven its ability to:
Even up to now (2022), 94% of website first impressions still hinge on web design. Close to 60% want more aesthetically-pleasing sites. These stats prove that we still can’t deny that a site’s beauty (or lack thereof) can either arrest or repel most people’s attention.
Aid in Navigation
How long the user manages to stay engaged with a site’s contents determines how effective it is. Web design elements, chosen and implemented correctly, will keep the user scrolling, often without a care for time spent on a page.
As much as 75% of users are willing to return to a site if it’s mobile-friendly. Obviously, a mobile-friendly website is automatically a responsive website, which accommodates every possible device it can be viewed on.
Help Impart that Professional Touch
Your site will always be a digital extension of your company. The web page layout and web design components you choose to include serve as gauges of your overall professionalism. Will you settle for obsolescence or what’s in?
How do you expect to promote trust if your site is as bland and shady as it gets? Think of the different website UI UX elements you decide to include as spices essential for enriching flavor, which your audience will keep coming back for more.
Web Design Elements Pivotal to Site Success
What are the elements of modern web design? More or less, they’re a combination of web design elements and trends that have been around for a while and undergone some changes as well as those that are seeing a recent surge or resurgence. Look no further than the following:
Correct Color Scheme Choice
According to PR Newswire, color draws close to 40% of web users. Of course, the right hues, along with their subtleties in shade, would have to be considered. They should meld and blend well with the tone and with other elements of a website layout.
Usually, this takes knowing what each hue symbolizes. It’s well worth familiarizing yourself with them if you want your site to truly stand out and seize the right audience.
Creative and Expressive Typography
Over 61% of website designers prefer to use expressive typography. This underlines the impact of the type of font you use, particularly in representing your brand’s style and themes. Typography also provides a great way for you to showcase your creativity so feel free to express it with your choices.
Informative Background Videos and Hero Banners
Background videos capitalize on video marketing trends, which point to the increasing hours spent by people watching videos online. In 2022, people now spend an average of 19 hours doing this.
This is why you shouldn’t skip adding videos and hero banners to your site. The former provides a great chance to tell a story and inform your audience while the latter seizes the advantage afforded by eye-catching, wide-scale images.
Adopt a Minimalistic Design
Functionality is important as mentioned before. You’ll likely lose out on more than 40% of your traffic if your site doesn’t put importance on it. Usually, the simplicity provided by minimalism provides a ready remedy for functionality woes.
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Use Hamburger Menus
This is another element that leads to better functionality and complements minimalism. These menus save space for an optimal navigation, prevent cluttering, and are fairly user-friendly.
Prioritize Being Responsive and Mobile Friendly
Web designers, when planning the modern website design features they will add, will always place being mobile-friendly on the top of their list. After all, close to 60% of traffic is already coming from mobile devices.
Along with this is the need to always adopt a responsive web design that considers every possible device.
Leave Room for White Space
Studies have found that white space can increase reading comprehension by up to 20%. Part of its effectivity stems from the “less is more” philosophy of minimalism. It’s highly effective and useful because it decongests your content, thereby discouraging skimming.
It imparts the necessary focus that your content needs in order to be highly engaging, to the point that it limits the chances of users getting distracted while they’re interacting with it.
Choose High Quality and Responsive Images
90% of online shoppers put their trust in websites that use high-quality images. More importantly, it’s one of the main factors they consider when deciding whether to push through with a purchase or not.
Plenty of websites meticulously plan the images they choose to incorporate into their design. Certain sites centered on cooking, for example, strategically use images that are as vivid and colorful as possible usually via the dishes they feature. Again, it has to fit your niche and theme as much as possible.
Catchy, Well-Placed Calls To Action
User experience design tips have always asserted the importance of using the right CTAs. They’re an essential part of your site’s copywriting, after all, and can ultimately decide whether a visitor will convert and become a (possibly long-term) client.
Knowing where to place them, how many words to use, and what colors to use on the buttons is usually subject to A/B testing.
In 2021, 60% of online users interacted with chatbots. They’re slowly but surely becoming the norm when it comes to customer service. Granted that they may not be able to answer the more complex questions, they’ll still be able to provide necessary answers to the ones that are more basic and frequently asked.
Aim for the Best Speed Optimization
88.5% of designers blame a slow-loading site for lost traffic. Web design plays a vital role in boosting website speed by optimizing images, choosing better hosting, compressing files, and minimizing HTTP requests.
Throw in SEO Boosting Elements
Hitting two birds with one stone is always a wise strategy. Keep in mind that 70% of marketers agree that SEO is better than PPC. Tackling design doesn’t mean you can’t take care of SEO in the process. After all, the title tags, meta tags, and HTML codes you use fall under web design.
At the end of the day, the web design elements featured here form the foundation of key elements of website design. The facts highlighted above also underscore that web design will always go hand-in-hand with CMS Development and other crucial factors of web development. Web design trends may come and go, but chances are, only a few will be knocked off this list as the year’s pass.