Apple Devices Dominate U.S. Mobile Shopping
2 mins read
According to a new study, Apple devices were responsible for over 90% mobile purchases during this holiday in the U.S.
Retail analyst firm RichRelevance suggests that iOS devices dominated the mobile online shopping in 2011. It was 88% during the April of this year and reached 92% at December. According to this study, iOS users are spending 19% more per order on average than Android users. The average order value of iOS devices was at US $ 123 while Android and desktop orders were at US $101 and US $87 respectively.
David Selinger, CEO of RichRelevance said “The numbers across our retailing partners sites demonstrate just how powerful the iOS platform is enabling mobile web shopping and, while still below 5 percent in total conversion, mobile traffic’s doubling in eight months is a trend we only see accelerating. In order to succeed in this dynamic market, retailers and brands must ensure they are addressing relevance throughout the channels where people are shopping, ensuring a seamless experience across the interplay of device, context and consumer behavior.”
For this study, RichRelevance analyzed 3.4 billion online shopping sessions between April and December 2011.
Dot Com Infoway is an iPhone app development and marketing company with many popular apps to its credit. To know more about our services, visit our iPhone app development page and Mobile apps development page.
![The Game Marketing Guide: Pre and Post-Launch Strategies [Infographic]](https://www.dotcominfoway.com/wp-content/uploads/2023/09/DCI-Game-Marketing-blog-1.jpg)
Latest Posts
September 10, 2026
How Apple’s New A20 Pro Chip Reshapes Mobile App Performance Capabilities
The Apple A20 Pro chip changes what product teams can reasonably ask an iPhone app to do in real time. Built on a 2-nanometer process, the processor combines a six-core CPU, seven-core GPU, integrated Neural Accelerators, a dual 16-core...
August 27, 2026
Cross-Platform Domination: Why Flutter Led App Development Productivity Gains by 5.5%
Flutter app development productivity is becoming a strategic priority for businesses that need consistent applications across Android, iOS, web and desktop. While the headline’s 5.5% figure should be viewed as a conservative productivity benchmark rather than a verified Flutter-specific...
August 24, 2026
GEO Frameworks: How to Rank on AI Search as Zero-Click Results Hit 69%
Search is moving beyond traditional results pages. Users now ask complete questions through ChatGPT, Perplexity, Gemini, and Google AI Overviews, expecting direct and reliable answers. This shift means brands must optimise content not only for rankings but also for...
August 21, 2026
From Low-Quality Traffic to High-Intent Leads: How Reddit Communities Are Driving Better Business Conversions
Generating traffic is easy; attracting qualified enquiries and sales is harder. Many businesses gain visitors through social media campaigns, but low interest often results in quick exits and few conversions.Reddit offers a more focused opportunity. Users join specialised communities...
August 19, 2026
How AI Search Is Becoming the Next Major App Acquisition Channel
App discovery is moving beyond app-store search and paid campaigns. Users increasingly ask ChatGPT, Gemini, Perplexity, and Google’s AI experiences to compare tools, recommend apps, and narrow choices before visiting the App Store or Google Play. This makes AI...
August 17, 2026
Why Google Dropped Millions of Apps: The New App Store Quality Rules Explained
The Google Play App Quality Rules are changing what it takes for an Android app to remain visible, compliant and competitive. According to Appfigures, Google Play's worldwide app inventory declined from approximately 3.4 million apps at the beginning of...
August 14, 2026
From Web 1.0 to AI Agents: Lessons from Over Two Decades in Tech
In 2000, a business website was often a digital brochure: a few HTML pages, contact details, and a basic form. Today, software can interpret intent, generate content, call APIs, coordinate tasks, and act with limited human intervention. Technology Evolution...
August 12, 2026
B2B Lead Generation Funnels That Actually Convert High-Value Enterprise Clients
Generating B2B leads is easy. Generating qualified leads that can become high-value enterprise clients is harder.Enterprise buying journeys often involve multiple stakeholders, approvals, vendor comparisons, and months of research. An effective B2B lead generation funnel must attract the right...
August 10, 2026
AI Integration Checklist: How to Securely Connect LLMs to Your Legacy Enterprise Software
Legacy enterprise software continues to support critical business operations across banking, healthcare, manufacturing, insurance, logistics, retail, and other industries. These systems often contain years of business logic, customer data, workflows, and operational knowledge. However, many legacy applications were built...
August 06, 2026
7 Schema Markup Advanced Techniques to Win Voice Search and AI Snippets
Search is changing rapidly. People are no longer relying only on traditional Google searches. They are asking conversational questions through voice assistants and using AI-powered search experiences such as Google AI Overviews, making schema markup techniques increasingly important for...
Get the latest insights from Dot Com Infoway straight to your inbox.
