Did Google Buzz Really Buzz The Social Media?

Did Google Buzz Really Buzz The Social Media?


Google Buzz was officially launched weeks ago with a lot of buzz around the social media. Buzz was Google’s effort to make its presence felt in the social media. It was a measure to pull down Twitter and Facebook (at least a little) in the social media world.

But what’s the place for Buzz among other social sharing websites? Is this really a new revolution in the social media space? Here’s is an analysis.

Google Buzz

Google Buzz

What is Google Buzz all about?

Social media has become a profitable industry with new innovations peeping in everyday. Social media is a great tool for knowledge transfer, particularly when it comes to sharing personal and current information. Buzz, the recent addition to social media family, has made lot of buzz over the past weeks and is expected to do more, but the question is, is it worth all the hype?  In simple words Buzz is a platform which connects Google products at one hub.

People’s view on Google Buzz

There are mixed reactions from Gmail users. To sought out that we took Mashable polls results to get clear depiction of user minds. Here are the results (Results are up to 11/03/2010)

Poll Question: Google Buzz: Will You Use It?

Google Buzz poll results

Google Buzz Poll Result

From the above image certain things are pretty clear, people like to use Buzz as another social media tool and they don’t want to mix it up with either Facebook or Twitter.

Is Buzz a threat to your privacy?

Many agree the point of privacy issues with Google Buzz. Some of its features really annoy and threaten to kill our personal space. The most common complaint among Gmail users is Google automatically signed up Gmail users for Buzz and this service has been publicly exposing user connections to people who they talk often. There is another controversy which is gaining momentum these days – Buzz reveals your email id to a stranger as it uses your email username as profile id. This means easily revealing  your email address to hacker.

Google’s response to privacy issues

Soon after many complained against privacy issues with Buzz, Google came out with some upgrades to its Buzz. Auto-follow feature has been changed to auto suggestion feature and you have the ability to completely kill your Buzz presence. Recently Google has promised to include another feature “mute” option. Hope so Google will fix all those security issues.

What went wrong?

Until or unless Google comes out with a solution to protect the privacy of users, Buzz’s future is a little uncertain. This is not a new scenario for Google, as their earlier products like Orkut and Friend Connect did not meet up the expectations. May be that could be reason for Google to integrate Buzz within Gmail and motivate people to engage in buzzing. But Google’s dreams seem  reluctant. Many of the Buzz users are not happy with Gmail integration. The point is Gmail is widely used officially, so integrating social media tools with it, is a foil for the privacy and importance of the email service.

What can be done?

  • Moving Buzz feature from Gmail and making it available in a custom domain
  • Making Buzz available for other email users other than Gmail

Overall, Google’s effort has to be appreciated and the reason for all these mess is the failure of Google engineering imagination to deal with the reality of human interaction.


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