Microsoft unveiled a number of changes to its free email service Hotmail.
Microsoft’s Hotmail is the largest web-based email service with more than 370 million users worldwide. In an effort to fight against “graymails”, Microsoft has added a host of new features to this email service. According to the company, these graymails are not bad enough to get flagged as spams, but can clutter users’ inbox, making it harder to find what they really need. They can include newsletters, deals offers, social media updates and more.
In a press event corporate vice-president of Windows Live said “We have hit the point where the problem is perception and word and not the core features of the product.” The current Hotmail users will see a banner that urges them to look out for “the new Hotmail”, if they haven’t already seen one. Microsoft hopes this update will improve the brand’s image, so that people aren’t embarrassed to say that they have a Hotmail ID.
The tech giant has also announced a Hotmail app for Android to complete the ecosystem of mobile access to the webmail service
Getting 50,000 app downloads is a milestone that many businesses celebrate. It often indicates that user acquisition campaigns, app store visibility, and marketing efforts are generating results. However, downloads alone do not determine whether an app is truly successful....
The way people search online is changing rapidly. Instead of browsing through multiple search results, users increasingly rely on AI-powered platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews for instant answers. As a result, AI Visibility...
In today's highly competitive digital environment, businesses are finding it harder than ever to earn customer trust. Consumers are exposed to countless ads, social media promotions, and AI-generated content every day. As a result, authentic communication has become a...
The way people discover information online is changing rapidly. Instead of relying solely on Google search results, users are increasingly turning to AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews to find answers, compare solutions, and...
Search is changing fast. Users now ask ChatGPT for recommendations, compare options on Perplexity, read Gemini summaries, and check Google AI Overviews before visiting websites. This shift makes the SEO & AEO Grader Tool important for brands that want...
AI video generation is reshaping how brands, creators, and studios produce visual content. With advanced AI tools, teams can turn scripts, prompts, blogs, images, or product ideas into ready-to-publish videos for ads, reels, trailers, explainers, and campaigns.
How can a...
Search visibility is changing quickly. Ranking on Google is no longer only about keywords, backlinks, and technical SEO. The Google Trust Framework now plays a major role in how brands build credibility across Google Search, AI Overviews, ChatGPT, Gemini,...
AI customer support chatbots are now a serious part of modern customer support. Businesses use them to answer common questions, reduce ticket pressure, and support customers outside regular working hours. But after six months of practical use, one thing...
Boosting posts can increase visibility, but it does not always increase revenue. For D2C brands, the real challenge is not just getting more clicks; it is turning the right traffic into paying customers. A digital marketing funnel for D2C...
AI-Powered Personalization in Email Marketing has become a strong growth driver in SaaS Marketing, especially when inbox competition is high and customer journeys are complex. In this case-style blog, we explain how a B2B SaaS client improved open rates...