Enter influencer marketing. Mind you, it’s by no means the “holy grail” of app marketing. Because everybody knows that why influencer marketing is essential. It proves to be a valuable addition to your marketing arsenal, and a lot of successful marketing stories attest to this. If you mean to learn this too (as should be expected from any serious app marketer), simply find time to read the detailed overview of how you can perform it efficiently below.
Targeting the Right Customers
Social influencers give the ready advantage of already targeting a given niche. This alone unlocks a lot of potential for you to reach out to an audience that wouldn’t be hard to engage with. You need to capitalize on this similarity, for there are no other readily available platforms that offer this kind of access to highly targeted customers.
If you’re targeting audiences who are interested in learning more skills or knowledge about football, for example, then take the time to look at Youtube channels with an already established follower base. Channels like these often expound on or analyze various football scenarios or even teach football skills. What could be a better channel to reach out to in order to promote your football app, regardless of what it’s about? And that barely scratches the surface.
Diving into the behavior and demographics of your audience wouldn’t hurt as well. Majority of your audience probably consist of young men. More often than not, these have a direct effect on the influencer you choose to work with.
Picking the Perfect Social Platform
Youtube, Facebook, and Instagram all offer the same level of exposure, considering they’re still the most popular social channels at present. When picking the correct social platforms, always keep in mind their respective limitations. Twitter limits the characters you can type, while Instagram prevents users from sharing links. Ultimately, you need to learn to adapt, especially if you discover that the influencer who’s perfect for your app only works in a single social media venue.
Planning Your Budget
Any mobile app campaign requires careful budget planning. Influencer marketing beats other mobile app marketing options, though, in that it’s mainly less expensive. There’s a caveat, though, for not all influencer marketers charge the same rate. Prior to approaching a prospective influencer, set aside a budget that you’re sure you can comfortably use for negotiation.
Choosing the Perfect Influencers
Sharing the same niche takes up only half of the equation to influencer marketing success. Other factors come into play as well. For one, you need to take the time to see if the influencer is actually as successful as he looks at first glance. Are his comments and likes really genuine? Does the content really impart value? Does the channel have a high engagement?
Arriving at the right influencers to target is easy, especially if you already know the keywords you need to use when searching. Once you see a potential channel, observe the content in greater detail. Pinpoint the strengths and weaknesses of the channel and consider how these will affect your potential campaign with this influencer.
Don’t hesitate to ask for more pertinent info like channel analytics and demographics. Asking for screenshots would suffice in most cases, as these prevent tampering of any kind.