Infographic: How to Successfully Develop & Launch a Mobile App

How to Successfully Develop & Launch a Mobile App

1. Why Does Your Business Need an App?

• 50% of the time individuals spend on digital media is on mobile apps.
• People use an average of 9 apps per day & 30 apps/month
• More than 90% of mobile minutes in all markets are spent on apps
• 84% of small business owners saw definite positive results after launching the app
• 83% of B2B marketers said mobile apps were important to content marketing
• 50% of millennials have downloaded a shopping app on their phone
• 85% of consumers prefer native apps to mobile websites
• Over 27% of the shop using retail apps to take advantage of exclusive offers
• Mobile apps have much higher engagement rates than mobile-optimized websites and 100-300% higher conversion rates
• 24% of marketers plan to add messaging apps to their content strategy

2. How Can Apps Help Your Business?

• Enhances brand visibility
• Boost Profits
• Provide Value to Your Customers
• Boost Customer Engagement
• Stand Out from the Competition
• Cultivate Customer Loyalty
• Offer a Faster, Seamless Experience
• Get Priceless Customer Insights

3. Steps to Create a Successful Mobile App:

3.1. Research Phase

• Define a clear goal
• What problem (or problems) will your app solve for your customers?
• What features will it include?
• What is your app’s core appeal?
• Check on platforms & devices to support

3.2. Design Phase

• Has user engagement elements & impressive interface
• Pixel-perfect graphics
• Intuitive features and navigation
• Superlative icon design

3.3. Development Phase:

• Wireframe creation of the app
• Define the Back End of Your App
• Assessment of technical feasibility
• Building a prototype
• Incorporate appropriate Analytics
• Capture metrics to ensure behavior
• Ensure integrity while App Deployment

3.4. Testing Phase:

The application should be tested for:

• Usability
• Compatibility
• Security
• Interface checks
• Performance

4. How to Launch your app Successfully?

4.1 Pre-Launch Activities:

• Know Your Audience
• Define Your Positioning Statement
• Define Your Success Criteria
• Identify key influencers and reporters
• Create a press kit
• Listing at product curation websites
• Follow ASO best practices

4.2 Post Launch Activities:

• Alert your email list of the app’s launch
• Spread the word
• Measure the app’s success
• Listen to your users
• Incentivize continued usage
• Re-engage your users with marketing communications
• Keep the ratings high