The mobile gaming industry in 2023 is far from the relatively marginal sector it was once. Ballooning trends have ushered in a dynamic, speedy transformation of its entire landscape. Now, it is characterized by a variety of gaming genres that cater to an equally diverse population of gamers worldwide. At present, mobile gaming marketing is now almost always associated with hundreds of billions of dollars, driven by major hubs like the US and China. And this is only expected to rise further. As for game types, the trend mobile games are following the most is puzzle games. But they are pretty much neck and neck with arcade games as well. Even so, that’s not to say that there is no interest in other genres.
Mobile game advertising spending is expected to increase significantly by 2025, highlighting the importance of effective game marketing strategies and the competitive landscape within the mobile gaming industry.
Considering the continuous rise in interest in mobile games, the playing field, in terms of game type, is practically even. As well as, Mobile App Marketing Agency implements special strategies to promote Gaming Apps. As a whole, current mobile game marketing trends only provide a glimpse of the very promising evolutionary trajectory of mobile games. And if you’re a developer, the following infographic is no better proof of the abundance of opportunities in the entire industry.
Do You Need Help with Marketing Your Mobile Game?
Dot Com Infoway has worked with hundreds of games & helped them to reach top charts.
In-line with the age of digitalization, the mobile gaming industry is growing at an exponential rate.
Statistics and Trends
Mobile Games – 51%
Console Games – 25%
PC Games – 24%
33% of the US gaming population is made up of individuals between the ages of 18-24, making them the largest group of gamers in the country compared to the other age groups.
Growth Trends for the Next Few Years
The global mobile game marketing trend in 2019 is $151.9 Billion and is expected to reach $221.511 billion by 2027.
Estimated Market Share of Mobile Games of Global Revenues
2017 – 46%
2018 – 51%
2019 – 54%
2020 – 57%
2021 – 59%
What are the Current Trends in the Mobile Game Industry?
Cloud Gaming
Augmented Reality Gaming
Cross-Platform Play
Blockchain-based games
More Hyper Casual Games
Competitive multiplayer mobile games
Types of Games Users Play
Puzzle – 57.29%
Arcade- 55.60%
Action-34.75%
Racing- 31.31%
Strategy-15.79%
Adventure-15.51%
Card- 15.44%
Board- 14.09%
Simulation- 13.72%
Word-13.52%
Based on Daily Active Gamers data, Subway Surfers is currently the most popular game app in the USA.
Top 5 Countries by Revenue in US Dollars and Players
United States of America (209.5 Million Players) – $36,869M
China (586 Million Players) – $36,540M
Japan (32.20 Million Players) – $18,952M
Republic of Korea (12.4 Million Players) – $6,194M
The advertising landscape is experiencing a seismic shift as AI-generated video ads emerge as the dominant force reshaping how brands connect with audiences. With the AI video generation market reaching $1.8 billion in 2024 and early adopters reporting 40%...
The on-demand delivery landscape is experiencing unprecedented growth, with the U.S. market generating $353.3 billion in 2024 and projected to reach $429.9 billion in 2025, a remarkable 21.7% year-over-year increase. As consumer expectations evolve and technology advances rapidly, businesses...
The digital landscape has fundamentally shifted. Traditional search engines now compete directly with AI-powered platforms like ChatGPT Search, Perplexity AI, and Google's Gemini, forcing marketers to rethink their optimization strategies entirely. LLM SEO best practices and professional LLM SEO...
The artificial intelligence landscape has evolved dramatically, forcing businesses to navigate between two powerful technologies: AI agents and chatbots. With the global AI agents market exploding from $5.43 billion in 2024 to an projected $236.03 billion by 2034, according...
The on-demand delivery market is experiencing unprecedented growth, with the industry valued at $15.19 billion in 2023 and projected to reach $83.82 billion by 2032 - representing a remarkable 20.90% CAGR. However, despite this promising landscape, 90% of startups...
The digital marketing landscape has fundamentally shifted toward accountability and measurable outcomes. Performance marketing has emerged as the gold standard for businesses seeking to optimize their advertising spend while driving tangible results. Unlike traditional marketing approaches that prioritize brand...
The digital marketing landscape has undergone a seismic shift. While traditional SEO focused on ranking in Google's blue links, today's marketers must master a new frontier: LLM SEO. With ChatGPT handling over 100 million weekly active users and Perplexity...
When your meticulously crafted content remains invisible in search results despite your best SEO practices, it's a frustrating wake-up call. The reality is stark: if Google isn't indexing your pages, they simply don't exist in the digital world. Recent...
The digital landscape has undergone a seismic shift. As of 2024, mobile devices generate 62.54% of global website traffic, with mobile searches accounting for over 60% of all organic search visits. This isn't just a trend, it's the new...
The sales landscape is experiencing its most dramatic transformation since the invention of the telephone. Traditional prospecting methods that once required hours of manual research and cold calling are being replaced by intelligent AI Sales Agents capable of identifying,...