Infographic: Mobile Game Market Trends 2020

Infographic: Mobile Game Market Trends 2020

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Already, mobile game statistics clearly shows that more than 50 percent of the global video game revenue is generated from mobile gaming and are the fastest growing source of income in the video game industry. This massive growth has been made possible with many factors including the rising purchase of smartphones, tablets and gamers as well as the 4G/5G internet connectivity to most of the global population.

Technological advancements have also contributed a great deal in driving the mobile gaming market ahead. The continuous evolution of technology such as augmented and virtual reality and sensor technology have provided mobile gaming users with an improved gaming experience with things such as realistic visuals and real-time data Looking at the current mobile gaming industry trends, it is crystal clear that the explosive growth of mobile gaming is not slowing down anytime soon.

Mobile game market 2020

In-line with the age of digitalization, the mobile gaming industry is growing at an exponential rate.

Statistics and Trends

Mobile Games – 51%
Console Games – 25%
PC Games – 24%

Growth Trends for the Next Few Years

The global mobile gaming market in 2019 is $151.9 Billion and is expected to reach $165.9 Billion in 2020.

Estimated Market Share of Mobile Games of Global Revenues

  • 2017 – 46%
  • 2018 – 51%
  • 2019 – 54%
  • 2020 – 57%
  • 2021 – 59%

What are the Current Trends in the Mobile Game Industry?

  • Cloud Gaming
  • Augmented Reality Gaming
  • Cross-Platform Play
  • Blockchain-based games
  • More Hyper Casual Games
  • Competitive multiplayer mobile games

Types of Games Users Play

  • Puzzle – 57.29%
  • Arcade- 55.60%
  • Action-34.75%
  • Racing- 31.31%
  • Strategy-15.79%
  • Adventure-15.51%
  • Card- 15.44%
  • Board- 14.09%
  • Simulation- 13.72%
  • Word-13.52%

Top 5 Countries by Revenue in US Dollars and Players

  • United States of America (209.5 Million Players) – $36,869M
  • China (586 Million Players) – $36,540M
  • Japan (32.20 Million Players) – $18,952M
  • Republic of Korea (12.4 Million Players) – $6,194M
  • Germany (13.43 Million Players) – $6,012M

Key Monetization Methods

  • In-App Ads
  • Rewarded Ads/Videos
  • In-App Purchases (Various elements like coins, diamonds, energy, boost, & so on)
  • Paid Apps
  • Ingame Brand Placements

Latest Promotion Methods for Mobile Games

  • Pre Registration Campaigns
  • Create a Microsite
  • Create Promotional Videos
  • App Store Optimization
  • Soft Launch – Understand the Target Market
  • Start with Cross-Promotion with Other Games
  • Influencer Marketing
  • Media Features
  • Video Ads
  • Traditional Marketing ( Outdoor ads)
  • Localization
  • KPI-Based Mobile Ads
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