iPhone Ads Are More Likely To Be ClickedDCI
A recent report by a mobile ad company suggests that iPhone users click more ads than Android users.
Jumptap is a popular mobile search and advertising company based in the U.S. It has released a report ‘Mobile Stat’ that explores various facts about the smartphone usage like mobile platform dominance and click through rates. According to this report, iPhone users click 50% more ads than Android users.
While the rate at which users on both platforms click on ads is still below 1%, iPhone users lead the chart with 0.78% clicks, while Symbian users click at the rate of 0.50%. The Android users click rate is 0.47% which is below than the average 0.52%. Among them Sony Ericsson users have high click rate of 0.54% followed by Motorola users with 0.32 %. It seems like HTC users rarely click the ads. They are at the last position with 0.21%.
However, Android is a popular platform on Jumptap network with 38% market share, while iOS is closely following it with 33% share.
Dot Com Infoway is an iPhone app development and marketing company with many popular apps to its credit. To know more about our services, visit our iPhone app development page and Mobile apps development page.