Kindle Fire Challenges iPad in Tablet Market

iPad kept dominating the tablet market in the third quarter of the year, but Kindle Fire is expected to light up the fourth.

A new study from the research company IDC shows Apple’s iPad continued to dominate worldwide tablet shipments in the third quarter. iPad accounted for 61% of the third quarter market, but its market share fell from 68% in the previous quarter. Android tablets too fell marginally from 33.2% in the second quarter to 32.4%. However, IDC expects the Android tablets sales to be boosted over 40% in the current fourth quarter by strong sales of Kindle Fire.

“IDC expects Android to make dramatic share gains in 4Q11 growing to 40.3%. That increase is due mostly to the entrance of Amazon’s Kindle Fire, and to a lesser extent the Barnes & Noble Nook Tablet, into the market. The share increase comes at the expense of Blackberry (slipping from 1.1% to 0.7%), iOS (slipping from 61.5% to 59.0%), and webOS (slipping from 5% to 0%),” the company said in the press release.

Kindle Fire has also started allowing users to browse Android Market to get apps.

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