Mobile App Marketing – Will it be Dominating the Future?

Mobile App marketing is a growing trend that involves conveying your message to your potential customers via a mobile device. This can be done in a variety of ways, including MMS (Multimedia Messaging Service), Mobile Internet and Social Media, or via Mobile Applications. Mobile marketing is very effective, and this is mainly because the mobile market has significantly grown during the last decade, with almost every consumer now owning a mobile device.

Mobile Marketing Trends

There are a few mobile trends that are becoming more relevant and will very likely lead us into 2012; and will eventually become the standard of mobile marketing.

Mobile Spending:

This is an area definitely on the rise and is expected to rise to a billion dollar business in 2012. According to Forrester, mobile advertising is likely to reach $2.5 billion by the year 2014.

Smartphone Usage:

It is estimated that more than 60 million mobile Internet users have smartphones in the U.S alone and it is expected to increase to 75 million in 2012.

The Tablet Rush:

The demand for tablets will significantly rise in 2012, with more than 24 million tablet devices expected to be sold in the U.S alone. Although the iPad is dominating the current market, this is set to decline in the next 24 months, with other manufacturers such as HTC, Samsung and Blackberry taking a slice of that pie.

Mobile Optimization:

Websites are constantly evolving and they are starting to turn their optimization efforts towards the mobile market. They are improving their speed, layout and image rendering to accommodate mobile devices.

Going Social:

Social networking is the fastest growing category amongst mobile users, growing a whopping 240 percent during the last year. eMarketer estimates that by the year 2015, the population of mobile social media users will increase to reach 79 million.

Facts and Figures

The mobile market is huge; so much so that more than 30 countries have already reached a 100% device to population ratio. With 60% of the world’s population being mobile users, this provides a huge marketplace for businesses to market their products and services. It is a market that offers a potentially high ROI and if managed effectively, can really improve your company’s mobile marketing efforts.
Of all the mobile marketing methods, SMS functionality remains to be one of the most widely used; with more than 80 billion text messages being sent every month in the U.S alone. Close on their heels are multimedia messages, mobile applications and social media.