Content marketing refers to a strategic marketing method of creating, publishing, distributing and sharing material online that promote the brands and stimulate the interest in purchasing products and services. These materials include videos, blogs, and social media posts. It [...]
Blockchain Technology has become a worthy asset for mobile app developers. It is revolutionizing the mobile app economy and create opportunities for developers to create more secure mobile apps & app monetization. In the 3rd installment of our interview [...]
With the rapid growth of mobile app market, how can app marketers expect to see the ad-tech evolve over the next few years? In the 2nd installment of our interview series, here’s what Bindu Balakrishnan, Country Head, India – [...]
Blockchain technology has already made major inroads into industries such as healthcare, real estate, education, and the legal field, and it will soon be having a major impact on the entire economy surrounding mobile apps as well. Its decentralized [...]
Effective mobile app marketing & advertising strategies play an important role in bringing in quality users and remain cost effective. To help our community of app developers with best practices and expert insights, Dot Com Infoway has recently started [...]
Your mobile app users have value well beyond the initial download of your app. Their value can be measured in many different ways and it should be. The Lifetime value of a user is an extremely important metric to track [...]
Email marketing means sending commercial and promotional messages by email, to a carefully selected group of prospects, for the purpose of getting leads or making sales. Sustained email marketing doesn’t just entail promoting products and services, but it’s also about [...]
It behooves all marketers to understand that your brand is defined by those who experience it. In other words, you’re only as hot as your audience says you are. As a result, customer engagement should rank high on any [...]
E-commerce revenue is set to hit $387,158 billion by 2019. However, this number won’t be achieved without the help of Internet of Things (IoT). The IoT has made its way into just about every industry. However, the impact that its had on e-commerce [...]
What is HIPAA compliance? The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for sensitive patient data protection, which encompasses nearly every aspect of U.S. healthcare. It operates on behalf of the HHS, or United States Department of Health & Human Services. [...]
