Latest Blogs
Twitter’s 280 Character: How it Affects the Marketing Strategy & Is that a Boon for Marketers?
Twitter hit 68 million users in July of 2017. However, after this milestone, Twitter experienced a decline in its US user base. Twitter responded by giving users more space to tweet their opinions and concerns by moving the 140...
8 Mistakes to Avoid While Developing an Android App
The Android platform is popular for obvious reasons. It's free, it's available across a variety of devices, and it's easy to customize. With all these obvious benefits it would surprise many to know that there are many mistakes that...
Webinar on Mobile App Marketing KPIs and Metrics
Do you think the number of installs indicates an app's success? Well, to some extent, it certainly does. But are you sure just because someone installed your app, they are enjoying it, too? App downloads definitely propel your app to...
What is Influencer Marketing & How to Create a Successful Influencer Marketing Campaign
With all of the competition in the digital marketing space, savvy marketers must come up with even more ways to capture their target audience’s attention amidst all of the other competition. One way to do that is with influencer...
How to Implement Structured Data & Why it is Important for SEO?
The use of Structured Data can be incredibly helpful when it comes to increasing the relevance of search results and improving rankings. This is why it has a substantial amount of importance when it comes to SEO. Not only...
How to Effectively use Instagram Ads for your Mobile App Install Campaigns?
The use of Adwords has been very beneficial for those who are involved in digital marketing services and running digital campaigns. It's designed to assist business owners to customize and target keywords as well as aim its focus based...
App Store Search: Increase App Downloads with Keyword Optimization
Many of us have heard of search engine optimization as being associated with obtaining high rankings in the search engines as a result of having the proper use of keywords. But did you also know that you can also...
5 Online Branding Mistakes to Avoid
Unfortunately, online branding is an area that many companies neglect. Many brands don’t understand the impact that consistent time and attention can have on a company’s online presence. Some even think that investing in online branding is a waste...
How to Write SEO Content to Dominate Google’s RankBrain
Google’s RankBrain is the new force to be reckoned with. Simply speaking, Google’s RankBrain was created to produce more relevant returns from search results. It was created in 2015. RankBrain is an AI algorithm that analyzes search terms to...