Visual Content Marketing Statistics that You Need To Know in 2017DCI
If you are a business owner or are responsible for content marketing, then you know how important it is to keep up with the latest digital marketing trends so that you can remain as competitive as possible. Below are some very important stats that you may find useful when developing your 2017 internet marketing strategy.
The first thing to keep in mind is that the digital marketing statistics change frequently. What that means is that what’s high and in demand now may be different in six months from now.
There has been a significant increase in the digital marketing space on nearly every major social media platform. These include major platforms such as Facebook, Twitter, Instagram, Pinterest, and Snapchat.
Some of the key statistics that reflect the latest marketing trends include the following:
Visual Marketing statistics
Visual marketing in general, is the second most popular form of marketing (it is only second to blogging.) In fact, 74% of all social media marketers have implemented some form of visual marketing in their overall marketing strategies. Lastly, when people are seeking out information, they tend to remember roughly 10% of what they’ve read. However, when images are used in conjunction with the written content, there is a significant retention increase of roughly 65%.
Video Marketing Statistics
Video content has grown in leaps and bounds. It now represents a major portion of the overall Internet traffic. By the end of 2017, it is estimated that it will represent 74% of all traffic available online and 80% by the end of 2019 according to Cisco. In a similar study performed by Animoto, 76.5% of marketers and other small business owners have indicated that video marketing has had a direct impact on their company. To that end, four times more viewers would rather watch a marketing video to learn about a product than to take the time required to read about it.
Also, when adding the word video in the subject line, the email open rates increased by 19%; whereas click through rates increased by 65%.
Visual Content that Appears on Facebook
Visual content plays an important role in social media websites. As recently as March 2017 there were over 1.94 billion active monthly Facebook users on a worldwide basis. The active Facebook users spend three times more watching live videos than they do when watching the standard traditional videos. In fact, more live videos are posted and shared than the standard product-based or informational videos.
You may also be surprised to learn that over 8 million videos are watched each day by Facebook users, and of those, 85% of them do not have sound when they are watched. Additionally, Facebook posts containing images receive between 2 to 3 times more interaction and engagement than posts that do not contain images.
During the end of Q4, 2016, Twitter had approximately 319 million users on a worldwide basis. Tweets that contained images received an increase of 150% more retweets than those without images.
According to Periscope, there were so many videos watched on a daily basis that it was equivalent to 110 years of live videos being watched each day.